The drugmaker is debuting a DTC campaign for the older constipation drug, despite a crowded therapeutic category and potential generics on the horizon.
The reveal comes days before hydrocodone products jump to a more restrictive access tier.
The FDA's Office of Prescription Drug Promotion says Pacira's promotional materials for Exparel are "extremely concerning," but the drugmaker tells investors the fuss is probably because opioids have been getting a lot of attention lately.
Satisfaction levels among pharma-based respondents fell, but didn't exactly tank
Any time a firm needs to save money, high-salaried executives are targets
A level of trust happens when you have an in-person relationship that just can't be recreated online
If you missed any of MM&M's Skill Sets Live events, we're now giving you a second chance to get up to speed, with insightful e-books on each event, with all the key take-aways.
Click on any cover below to get the information from each event.
SKILL SETS LIVE: CONTENT MARKETING FOR HEALTHCARE
SKILL SETS LIVE: TURNING BIG DATA INTO DEEP INSIGHTS
SKILL SETS LIVE: MULTI-SCREEN MARKETING