PhRMA fires 14 PR firms in review

Share this article:

The Pharmaceutical Research and Manufacturers of America has cut its ties with 14 of the firms handling its state and regional PR as part of a wide-ranging review of its contractors. PhRMA senior vice president, communications Ken Johnson said that while he will not rule out an eventual consolidation, for the moment, the group is just assessing its needs and vendor relationships. "All we're trying to do right now is to make certain that we're getting value out of our contractors," said Johnson. "Over the course of the review, it has become clear that a number of our contractors were being underutilized, and so we ended those relationships." Among the firms pitching for PhRMA business are Edelman, APCO Worldwide and Hill & Knowlton. Fleishman-Hillard, previously in the running, has dropped out due to a client conflict.

Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

More in News

New lipid agents are high on potency, low on doc awareness

New lipid agents are high on potency, low ...

The new PCSK9 class of cholesterol-lowering antibodies continues to look promising, but many doctors—particularly PCPs—have never even heard of the experimental drugs.

Novartis may have game-changing drug

Novartis may have game-changing drug

Key opinion leaders indicate they are ready to embrace Novartis's experimental heart failure medication LCZ696. Such a move could upend heart failure treatment protocols.

Five things for pharma marketers to know: Tuesday, September 2

Five things for pharma marketers to know: Tuesday, ...

Sanofi and Regeneron unveil Phase-III results of their PCSK9; Merck will present data on its anti-PD-1 at the end of this month; WSJ op/ed suggests US should lead fight against ...