PhRMA fires 14 PR firms in review

Share this article:

The Pharmaceutical Research and Manufacturers of America has cut its ties with 14 of the firms handling its state and regional PR as part of a wide-ranging review of its contractors. PhRMA senior vice president, communications Ken Johnson said that while he will not rule out an eventual consolidation, for the moment, the group is just assessing its needs and vendor relationships. "All we're trying to do right now is to make certain that we're getting value out of our contractors," said Johnson. "Over the course of the review, it has become clear that a number of our contractors were being underutilized, and so we ended those relationships." Among the firms pitching for PhRMA business are Edelman, APCO Worldwide and Hill & Knowlton. Fleishman-Hillard, previously in the running, has dropped out due to a client conflict.

Share this article:

Email Newsletters

More in News

Astellas, DOJ settle for $7.3M

Astellas, DOJ settle for $7.3M

Astellas has settled a False Claims case with the Department of Justice over the 2010-2013 marketing of an antifungal medication. Astellas denies the allegations.

Boehringer drug lands US, EU orphan tag

Boehringer drug lands US, EU orphan tag

The experimental Breakthrough Therapy treatment is for acute myeloid leukemia.

Omnio app moves to smartphones

Omnio app moves to smartphones

Physicians Interactive is introducing the third wave of its Omnio app, making the tablet-only tool available for iPhones and Android phones.