PhRMA releases DTC comments

Share this article:
PhRMA's Office of Accountability released its second survey of comments received by companies regarding DTC ads, which showed concern among consumers and physicians about the clarity and creative choices of some ads.

PhRMA did not release the comments, but said most concerned the public health benefits of DTC ads and compliance with FDA regulations. Comments on the public health benefits of ads went both ways, with a number of negative comments concerning specific actors used in ads. Substantial numbers of commenters also expressed confusion about details of an ad or about risk information.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Pharmaceutical

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.