PhRMA says companies implementing principles

An initial report by the Pharmaceutical Research and Manufacturers of America (PhRMA) Office of Accountability says that all companies that have signed the group's "Guiding Principles on Direct to Consumer Advertisements About Prescription Medicines" say they have put in internal procedures to implement the principles.

The report says examples of the PhRMA members' internal procedures include establishing multidisciplinary teams of personnel to review print and TV ads to ensure compliance with FDA regulations and the PhRMA principles; modifying internal guidelines for advertising, and establishing standard operating procedures to collect and respond to comments received on ads.
Most companies reported alerting advertising and media professionals with whom they work about the principles. This included giving vendors copies of the principles, providing training on them and ensuring they are considered when new ads are developed.

You must be a registered member of MMM to post a comment.
close

Next Article in Legal/Regulatory

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.