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 PhRMA

Company news: PhRMA, Amgen

January 17, 2013

PhRMA talks up industry pipeline, Amgen's Aranesp fails to hit trial goals.
 

Congress takes a stab at IPAB

March 01, 2012

Congressional Republicans -- and even a few Democrats -- are pressing the attack on the Independent Payment Advisory Board for Medicare, a part of the Affordable Care Act opposed by both PhRMA and the AMA.
 

President's budget would deal a wallop to biopharma wallets

February 13, 2012

President Obama's proposed 2013 budget would mandate an estimated $156 billion in new rebates to low-income seniors through Medicare over the next decade - discounts that would come out of the pockets of drug companies and could cost tens of thousands of jobs, according to PhRMA.
 

To dial down DTC, let companies collaborate on ads, says ex-Merck exec

February 10, 2011

A former Merck exec says it's time to wind down the DTC arms race by letting companies with brands in competitive categories collaborate on disease awareness advertising.
 

Business Roundtable chief to replace Tauzin at PhRMA

July 13, 2010

PhRMA named Business Roundtable chief John Castellani as its president and CEO, tapping a longtime trade association hand to replace former Congressional kingpin Billy Tauzin.
 

PhRMA sweats Witty's EU samples cap

July 09, 2010

PhRMA said the reasoning behind a sharp cap on samples mandated by its European counterpart doesn't apply in the US.
 

Tauzin steps down as reform goes off the rails

February 12, 2010

Billy Tauzin is stepping down as head of PhRMA amid speculation that the derailment of healthcare reform has empowered an anti-reform faction within the group. Tauzin, who has moved the group toward the Democrats and negotiated with the White House over the legislation, will leave PhRMA at the end of June.
 

PhRMA answers GOP leader's "appeaser" slur

August 18, 2009

The top Republican in the House of Representatives accused PhRMA of "appeasing" the Obama administration, which he cast as a bully who "asks for your lunch money." PhRMA responded that its pro-reform campaign is "absolutely consistent with our core principles."
 

PhRMA, friends air $12m pro-reform TV spot

August 13, 2009

The first execution in PhRMA's promised pro-health reform campaign -- a $12 million TV spot aimed at communicating how the legislation will impact individuals -- airs today
 

PhRMA pledges $80B toward drug savings

July 15, 2009

PhRMA has committed to finding $80 billion in savings on drugs sold in the US over 10 years, including selling drugs at half-price to seniors in the Medicare Part D "donut hole" coverage gap.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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