Physicians

Will Pharma Have an Ashley Madison Moment?

Will Pharma Have an Ashley Madison Moment?

Ashley Madison's lesson must be heeded. For all the good pharma has done for the world, it has also created its share of ethical quagmires.

Physicians Interactive acquires Quantia

Physicians Interactive acquires Quantia

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The deal is expected to complement the company's digital health platform.

Boosting Physician Referrals in Today's Hypercompetitive Healthcare Environment

Boosting Physician Referrals in Today's Hypercompetitive Healthcare Environment

The focus on boosting physician referrals might appear contrary to the current obsession with patient-centric marketing.

DTC expected to propel Afrezza awareness, not necessarily sales

DTC expected to propel Afrezza awareness, not necessarily sales

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Havas Health developed the inhaled insulin's advertising campaign, which is slated to kick off later this summer.

Partners+Simons CEO takes helm at parent company Myelin Health

Partners+Simons CEO takes helm at parent company Myelin Health

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With new leadership in place, the Myelin Health agency network is seeking to acquire other agencies.

Almost one-third of physicians participated in an ACO last year: Medscape

Despite increasing income, many doctors are turning away from self-employment.

Practice Fusion partners with AstraZeneca

Physicians will be notified when patient care is not meeting national guidelines for COPD and asthma.

Making Mobile Patient Portals Useful

Making Mobile Patient Portals Useful

Though it's unlikely that patient portals will ever be accessed as often as mobile banking, ensuring that the patient portal provides obvious value to a patient's experience with a healthcare provider remains an important point.

Customizing HCP Data In a Challenging Healthcare Environment

Customizing HCP Data In a Challenging Healthcare Environment

Traditional tactics of connecting with physicians are quickly becoming obsolete.

Survey finds doctors ok with working for others

Survey finds doctors ok with working for others

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A recent Medscape survey found that under-40s were more likely to work for a healthcare organization than were their older colleagues, trading autonomy for work-life balance and income predictability.

Medscape finds docs are a lot like their patients

Medscape finds docs are a lot like their patients

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The third lifestyle survey shows that doctors are battling the bulge just like everyone else.

Poll: Statin use will grow modestly

Poll: Statin use will grow modestly

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A poll indicates new cholesterol guidelines won't shake up the statin market in 2014.

E-prescribing systems not so pharma friendly

E-prescribing systems not so pharma friendly

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A study points out barriers to e-prescribing pharma products and shows how doctors rate various EHRs.

Rebound seen in HCP meeting turnout: report

Rebound seen in HCP meeting turnout: report

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Attendance by physicians crept up in 2012, said the trade group HCEA, but overall turnout was flat, likely because exhibitors brought less personnel along to meetings.

Intouch creates HCP content division

Intouch creates HCP content division

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Growing client demand encouraged the agency to make its HCP content capabilities official.

NPs, PAs avoiding primary care, while docs glum about independent practices

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Researchers say we've been overestimating how many NPs and PAs can be expected to ease the inflow of just-insured patients, while another study shows just why they may be bypassing independent practices.

Good day, Sunshine: Tools help docs track payments

Good day, Sunshine: Tools help docs track payments

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With a new era of transparency for doctors and life science manufacturers kicking off today, here's how some organizations are keeping physicians informed.

Doctors could use more info on health exchanges: study

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A new survey of doctors reveals how much they know (or don't) about the looming launch of healthcare exchanges.

Medscape looks to fill docs' diabetes-testing gap

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A CME activity was associated with increased testing that could head off neuropathy in patients with type 2 diabetes.

Business briefs: Medscape, Livestrong, ACA, Lilly

Medscape asked and doctors shared what they hate about most medical apps, Livestrong merch hits the clearance rack, healthcare reform savings begin to surface, Lilly releases early RA drug trial results

Impact and importance of patient preference still TBD

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JAMA's look into the impact of patient centric care shows that a broader scope is needed to understand the financial and health impact of active patients and how doctors perceive what it means to be engaged with patients.

Pharmas dial back reprints spend, floor it on digital to reach HCPs

Pharmas dial back reprints spend, floor it on digital to reach HCPs

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Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist.

Studies show cost doesn't drive everything

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Two studies show that it's not enough to focus on cost to alter healthcare.

CMS releases "Sunshine" final rule: federal preemption, August start date

CMS releases "Sunshine" final rule: federal preemption, August start date

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CMS issued its long-delayed final rule for collecting data on industry payments to physicians, ordering data collection to begin in August and asserting that the federal law preempts state laws.

Pradaxa dominates doc poll of most effective journal ads

Pradaxa dominates doc poll of most effective journal ads

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The most effective journal ads of the year included executions for Pradaxa, Humira and Conceptus' Essure Procedure, according to the Doctors' Choice Study.

Studies point to a need for better physician-patient communication

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An adherence study found that when doctors laid out the whys and hows of prescribed medications, patients were more likely to take them. Other reports suggest that the communication gap is about more than the medication— including such factors as pricing, a desire for control, and undisclosed medical information.

Docs cozy up to brands that bring unique benefits, thought-leader backing

Docs cozy up to brands that bring unique benefits, thought-leader backing

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Physician trust in pharmaceutical brands is driven by an emotional connection as well as functional attributes and perceptions of the manufacturer, said Harris Interactive, which found Advair, Spiriva and Mirena to be tops in their categories with doctors.

Study finds personal profiles can have professional implications

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A recent paper shows licensing boards may take action for a professional's behavior regardless of whether it is in the context of a professional setting.

Congress spares pharmas from going over another cliff—for now

Congress spares pharmas from going over another cliff—for now

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For the drug industry, the big news in the "fiscal cliff" deal is that the next big congressional showdown—one that could have big implications for the healthcare industries—has been kicked down the road a couple months.

M3 Group extends reach in Iberian and Latin American markets with partnership

M3 Group extends reach in Iberian and Latin American markets with partnership

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MDLinx owner M3 Group is partnering with Argentine online CME firm Medcenter on a content-sharing deal that will expand its in-language reach to Spain, Portugal and Latin America.


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