Physicians do not like EHRs. That much is clear. But the vast majority have to use electronic record systems on a daily basis. What can pharma do to better give doctors what they want?
A recent CME course using Facebook Live generated 34,000 views and 600 comments.
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Pharma can reach physicians within the EHR, but they must send the right message at the right time, she said at an MM&M event.
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More barriers separate doctors and patients than ever before, from rising costs and time constraints to electronic health records and smartphones.
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Insurers and pharmacy benefit managers already have a sophisticated understanding of clinical data, the industry argued.
How pharma distributes information to doctors is changing as rapidly as how doctors prefer to receive and process such information
It's becoming less and less likely that an in-person physician/sales rep interaction will take place at the healthcare provider's office.
The partnership allows Sermo to expand the reach of its research initiatives and Everyday Health to scale its targeted advertising on the social platform.
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For some people in the industry ecosystem, the appeal of promo knickknacks endures.
Rising healthcare costs, the need for team health delivery and enhanced teamwork, and empowered consumers have all played a role.
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The intersection of data, technology, and medicine is rapidly changing how doctors practice, drug companies market, and patients engage with the healthcare system.
The availability of online medical information is changing the way doctors share and receive information — both among themselves and with their patients.
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The event technology platform plans to integrate a conference note-taking app developed by AstraZeneca and DigitasLBi.
Many patients find it difficult to ask questions of their physician.
A new analysis suggests that $20 industry-sponsored meals may sway docs' prescribing habits.
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In partnership with inVentiv Health, MM&M found a millennial doctor to ask about her frustrations with the existing pharma marketing model to her willingness to text patients.
Drugmakers like Merck are making a big education push as they lay the groundwork for future biosimilars.
A Sermo poll asked physicians: Do you feel biosimilars will prove safe and effective enough for you to prescribe them when more become available?"
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