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Physicians

Studies show cost doesn't drive everything

Deborah Weinstein April 22, 2013

Two studies show that it's not enough to focus on cost to alter healthcare.

CMS releases "Sunshine" final rule: federal preemption, August start date

Matthew Arnold February 01, 2013

CMS issued its long-delayed final rule for collecting data on industry payments to physicians, ordering data collection to begin in August and asserting that the federal law preempts state laws.

Pradaxa dominates doc poll of most effective journal ads

Matthew Arnold January 28, 2013

The most effective journal ads of the year included executions for Pradaxa, Humira and Conceptus' Essure Procedure, according to the Doctors' Choice Study.

Studies point to a need for better physician-patient communication

Deborah Weinstein January 28, 2013

An adherence study found that when doctors laid out the whys and hows of prescribed medications, patients were more likely to take them. Other reports suggest that the communication gap is about more than the medication— including such factors as pricing, a desire for control, and undisclosed medical information.

Docs cozy up to brands that bring unique benefits, thought-leader backing

Matthew Arnold January 22, 2013

Physician trust in pharmaceutical brands is driven by an emotional connection as well as functional attributes and perceptions of the manufacturer, said Harris Interactive, which found Advair, Spiriva and Mirena to be tops in their categories with doctors.

Study finds personal profiles can have professional implications

Deborah Weinstein January 16, 2013

A recent paper shows licensing boards may take action for a professional's behavior regardless of whether it is in the context of a professional setting.

Congress spares pharmas from going over another cliff—for now

Matthew Arnold January 02, 2013

For the drug industry, the big news in the "fiscal cliff" deal is that the next big congressional showdown—one that could have big implications for the healthcare industries—has been kicked down the road a couple months.

M3 Group extends reach in Iberian and Latin American markets with partnership

Matthew Arnold December 21, 2012

MDLinx owner M3 Group is partnering with Argentine online CME firm Medcenter on a content-sharing deal that will expand its in-language reach to Spain, Portugal and Latin America.

Most docs don't know about FDA's opioid safety plan: survey

Marc Iskowitz September 17, 2012

Only 35% of physicians are aware of the FDA's class-wide safety plan for certain opioids, a survey showed, suggesting an awareness challenge as the plan gets under way.

"Digital divide" between old and young docs narrowing, survey finds

Matthew Arnold July 20, 2012

Three out of five doctors are now using technology to better communicate with patients, a MedPage Today survey has found, and two-fifths say patients are generally more informed than they were five years ago.

Docs trust ED drugs above all, go with their emotions when prescribing

Matthew Arnold May 08, 2012

Viagra and Cialis took top honors for most trusted pharmaceutical brands in a poll of physicians.

Sermo looks for new leaders—and profitability

Matthew Arnold March 20, 2012

Sermo is searching for a CEO and a medical advisory board since the physician online community's founder, Dr. Daniel Palestrant, and chief medical officer, Dr. Adam Sharp, left in November to launch a new startup called Par8o.

Firms link to cover digital doctor research front

Marc Iskowitz January 03, 2012

Two powers of the marketing research arena—Epocrates and M3—partnered today to create what they claim is the world's largest verified physician and healthcare provider panel.

CME exerts highest influence on docs' intent to Rx: survey

Marc Iskowitz June 28, 2011

A new survey shows certified CME bested dinner meetings, mailings and even sales rep visits in one promotional measure.

Sales reps say medical knowledge, business acumen are keys to access

Ben Comer February 16, 2011

A large survey of sales reps found that knowledge of evidence-based medicine and clinical practice guidelines, as well as information related to managing the business aspects of a healthcare practice, are the two best ways to get a foot in the door with physicians

iRep lets docs sign an iPad for samples

Ben Comer January 19, 2011

Sales reps armed with an iPad can collect digital signatures for samples thanks to iRep, a physician detailing application set to launch in mid-February.

At work, Sermo docs prefer the Epocrates app, MM&M poll finds

Ben Comer January 10, 2011

Doctors responding to an MM&M survey hosted by Sermo - a social network for practicing physicians - said they use the Epocrates mobile app more often for work purposes than any other app.

The Little Blue Book publisher rebrands, expands offering

Ben Comer September 21, 2010

A year after purchasing WebMD's The Little Blue Book, a referral directory for docs, mdHub changed its name to HCPlexus, and expanded its offerings to include, among other things, an iPad leasing program.

Covidien launches opioid patient safety alliance

Ben Comer September 08, 2010

Covidien launched a patient safety organization - the Collaborating & Acting Responsibly to Ensure Safety (CARES) Alliance - today, featuring tools and resources for patients, physicians and pharmacists.

Sermo revamp aims for faster searches, better filters, alerts

Matthew Arnold July 14, 2010

Sermo unveiled a revamped platform aimed at offering physicians and clients alike faster and more targeted searches.

Patients look to docs for web suggestions -- but most don't get them

James Chase June 09, 2010

Consumers want more help from their doctors in finding relevant health information on the web, but their doctors are often failing to deliver, according to new research by consumer engagement specialist Kyp and Opinion Research Corporation.

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.

Slideshows

Peter Frishauf, founder of Medscape, delivers his acceptance speech.

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner

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