Physicians

Firms link to cover digital doctor research front

Marc Iskowitz January 03, 2012

Two powers of the marketing research arena—Epocrates and M3—partnered today to create what they claim is the world's largest verified physician and healthcare provider panel.

CME exerts highest influence on docs' intent to Rx: survey

Marc Iskowitz June 28, 2011

A new survey shows certified CME bested dinner meetings, mailings and even sales rep visits in one promotional measure.

Sales reps say medical knowledge, business acumen are keys to access

Ben Comer February 16, 2011

A large survey of sales reps found that knowledge of evidence-based medicine and clinical practice guidelines, as well as information related to managing the business aspects of a healthcare practice, are the two best ways to get a foot in the door with physicians

iRep lets docs sign an iPad for samples

Ben Comer January 19, 2011

Sales reps armed with an iPad can collect digital signatures for samples thanks to iRep, a physician detailing application set to launch in mid-February.

At work, Sermo docs prefer the Epocrates app, MM&M poll finds

Ben Comer January 10, 2011

Doctors responding to an MM&M survey hosted by Sermo - a social network for practicing physicians - said they use the Epocrates mobile app more often for work purposes than any other app.

The Little Blue Book publisher rebrands, expands offering

Ben Comer September 21, 2010

A year after purchasing WebMD's The Little Blue Book, a referral directory for docs, mdHub changed its name to HCPlexus, and expanded its offerings to include, among other things, an iPad leasing program.

Covidien launches opioid patient safety alliance

Ben Comer September 08, 2010

Covidien launched a patient safety organization - the Collaborating & Acting Responsibly to Ensure Safety (CARES) Alliance - today, featuring tools and resources for patients, physicians and pharmacists.

Sermo revamp aims for faster searches, better filters, alerts

Matthew Arnold July 14, 2010

Sermo unveiled a revamped platform aimed at offering physicians and clients alike faster and more targeted searches.

Patients look to docs for web suggestions -- but most don't get them

James Chase June 09, 2010

Consumers want more help from their doctors in finding relevant health information on the web, but their doctors are often failing to deliver, according to new research by consumer engagement specialist Kyp and Opinion Research Corporation.