Physicians

DTC Report 2016: Gut Check

DTC Report 2016: Gut Check

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DTC is facing a new test from physicians and politicians. Here's why critics fear a deluge, and how they're pushing back.

Another physician group raises concerns about DTC

Another physician group raises concerns about DTC

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The American College of Physicians questioned the role direct-to-consumer advertising plays in contributing to prescription drug costs.

How My GI Health changed the conversation for patients

How My GI Health changed the conversation for patients

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The motivating force behind My GI Health met initial resistance. After all, it came from a company executive who professed that his goal was to benefit all companies within that therapeutic area.

Ironwood's McCourt bets big on data and the patient-physician dialogue

Ironwood's McCourt bets big on data and the patient-physician dialogue

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Tom McCourt says he's "a marketing guy who hopefully understands a little about drug development" even as he guided drugs like Prilosec to market.

The truth about a doctor's day: know-it-all patients and no time for lunch

The truth about a doctor's day: know-it-all patients and no time for lunch

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There are big changes underway in the doctor-patient relationship, a study suggests, and it's a new reality to which biopharma must adjust.

Sermo opens up platform to healthcare marketers

Sermo opens up platform to healthcare marketers

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The Facebook for doctors launches Pages, allowing healthcare companies to establish a presence on Sermo and engage with physicians.

Finding the Right Time to Talk to Doctors

Finding the Right Time to Talk to Doctors

Time is everything, yet no one has enough of it. But especially in healthcare marketing, time and timing win customers.

Pharma turns to mobile, population data to market to docs

Pharma turns to mobile, population data to market to docs

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Discover why even digitally native physicians can no longer abide the flood of information e-sent their way.

Five things for pharma marketers to know: Wednesday, March 2, 2016

Five things for pharma marketers to know: Wednesday, March 2, 2016

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The doc shortage may be due, in part, to changing marriage patterns; Olympus settles anti-kickback case; U.K. says Imbruvica is too expensive

What Pharma Marketers Can Learn from Adaptive Perfectionists

What Pharma Marketers Can Learn from Adaptive Perfectionists

Perfectionists in the world of pharma marketing can no longer rely on the status quo, given current threats to traditional commercial models and the rise of digital HCP engagement.

6 insights into today's healthcare consumer

6 insights into today's healthcare consumer

Finn Partners surveyed 1,000 adults to understand how often young Americans change doctors and how they talk to pharmacists.

Marketers Rely on Email and Social Media, Rather than Face Time

Marketers Rely on Email and Social Media, Rather than Face Time

Curating personal relationships is one of the most valuable functions medical marketers can provide. The best way is through face-to-face interaction.

Five things for pharma marketers to know: Monday, December 14, 2015

Five things for pharma marketers to know: Monday, December 14, 2015

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Physicians complain about price of Lilly's new cancer drug; AstraZeneca considers acquisition of Acerta Pharma; Shkreli plans to raise price of another old drug

PDI stockholders to vote on commercial services sale

PDI stockholders to vote on commercial services sale

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The contract sales organization plans to sell its commercial services business to Publicis Healthcare Communications Group.

Five things for pharma marketers to know: Wednesday, November 4, 2015

Five things for pharma marketers to know: Wednesday, November 4, 2015

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Many patients allow doctors to access their social-media accounts; Turing will reportedly lower the price of Daraprim by 10%; WebMD reports boost in traffic

EHRs, Patient Portals, and the "Four P's"

EHRs, Patient Portals, and the "Four P's"

Patient portals are an underutilized resource for a population hungry for health information.

Novartis: Cardiologists slow to advocate on behalf of new drugs

Novartis: Cardiologists slow to advocate on behalf of new drugs

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The drugmaker said Entresto, its new heart-failure drug, brought in "modest sales" in the third quarter of 2015.

Physicians Interactive buys medical information portal

Physicians Interactive buys medical information portal

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The deal combines two of Merck's wholly owned subsidiaries.

Off-label cases against the FDA move forward

Off-label cases against the FDA move forward

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Amarin begins legally promoting off-label uses of its prescription fish-oil drug, while Pacira sues the FDA over the label for its pain drug, Exparel.

Will Pharma Have an Ashley Madison Moment?

Will Pharma Have an Ashley Madison Moment?

Ashley Madison's lesson must be heeded. For all the good pharma has done for the world, it has also created its share of ethical quagmires.

Physicians Interactive acquires Quantia

Physicians Interactive acquires Quantia

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The deal is expected to complement the company's digital health platform.

Boosting Physician Referrals in Today's Hypercompetitive Healthcare Environment

Boosting Physician Referrals in Today's Hypercompetitive Healthcare Environment

The focus on boosting physician referrals might appear contrary to the current obsession with patient-centric marketing.

DTC expected to propel Afrezza awareness, not necessarily sales

DTC expected to propel Afrezza awareness, not necessarily sales

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Havas Health developed the inhaled insulin's advertising campaign, which is slated to kick off later this summer.

Partners+Simons CEO takes helm at parent company Myelin Health

Partners+Simons CEO takes helm at parent company Myelin Health

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With new leadership in place, the Myelin Health agency network is seeking to acquire other agencies.

Almost one-third of physicians participated in an ACO last year: Medscape

Despite increasing income, many doctors are turning away from self-employment.

Practice Fusion partners with AstraZeneca

Physicians will be notified when patient care is not meeting national guidelines for COPD and asthma.

Making Mobile Patient Portals Useful

Making Mobile Patient Portals Useful

Though it's unlikely that patient portals will ever be accessed as often as mobile banking, ensuring that the patient portal provides obvious value to a patient's experience with a healthcare provider remains an important point.

Customizing HCP Data In a Challenging Healthcare Environment

Customizing HCP Data In a Challenging Healthcare Environment

Traditional tactics of connecting with physicians are quickly becoming obsolete.

Survey finds doctors ok with working for others

Survey finds doctors ok with working for others

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A recent Medscape survey found that under-40s were more likely to work for a healthcare organization than were their older colleagues, trading autonomy for work-life balance and income predictability.

Medscape finds docs are a lot like their patients

Medscape finds docs are a lot like their patients

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The third lifestyle survey shows that doctors are battling the bulge just like everyone else.

OPINION


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