Plugged-in patient more empowered

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A survey of patients by HealthCentral found that 30% exhibited characteristics of “empowered patients—problem solvers wanting to understand not only their condition but their treatment options and how they work. Education, income and source of health insurance were not predictive of whether or not a patient was ‘empowered.'”

Rather, those patients were simply more active online and more inclined to share their medical stories and seek out those of others. HealthCentral polled registered users of its sites for the survey. Half of respondents were “more traditional mainstream patients with some characteristics of empowered patients.”
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.