Podcast

Podcast: AstraZeneca's "Take it from a fish"

Podcast: AstraZeneca's "Take it from a fish"

MM&M's Jaimy Lee talks with Sudler & Hennessey's Rob Rogers, 2015 Lions Health pharma jury president, about what this campaign has to with the ongoing debate about creativity versus conservatism in pharma advertising.

Podcast: Pfizer's and Bristol-Myers Squibb's "Cardiac Resuscitation"

Podcast: Pfizer's and Bristol-Myers Squibb's "Cardiac Resuscitation"

MM&M's Larry Dobrow talks to Michael Maher, president of ID Health, about the advertising for Eliquis. The DTC campaign launched last year.

OPINION

Is Pharma Ready to Commit to the Startup World?

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