MM&M's Jaimy Lee talks with Sudler & Hennessey's Rob Rogers, 2015 Lions Health pharma jury president, about what this campaign has to with the ongoing debate about creativity versus conservatism in pharma advertising.
MM&M's Larry Dobrow talks to Michael Maher, president of ID Health, about the advertising for Eliquis. The DTC campaign launched last year.
In this sponsored podcast, MM&M's Larry Dobrow speaks with Robert Leedom, senior analytics consultant at TrialCard, and Paul LeVine, VP of analytic services for TrialCard, about how to reach patients by leveraging brand data.
Marc Iskowitz, MM&M's editor in chief, discusses a qualitative/quantitative approach to meeting orphan drug marketers' engagement challenge with Michael Carlin, VP at TrialCard, in this sponsored podcast.
In this sponsored podcast, Marc Iskowitz, MM&M's editor in chief, discusses best practices for successfully transitioning HUB programs with Scott Dulitz, VP of market access solutions at TrialCard.
Larry Dobrow, senior editor of MM&M, discusses what success in patient affordability looks like with Paul LeVine, VP of analytic services for TrialCard, in this sponsored podcast.