Podcast: AstraZeneca's "Take it from a fish"

MM&M's Jaimy Lee talks with Sudler & Hennessey's Rob Rogers, 2015 Lions Health pharma jury president, about what this campaign has to with the ongoing debate about creativity versus conservatism in pharma advertising.

Podcast: Pfizer's and Bristol-Myers Squibb's "Cardiac Resuscitation"

MM&M's Larry Dobrow talks to Michael Maher, president of ID Health, about the advertising for Eliquis. The DTC campaign launched last year.


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Podcast: Adherence: Leveraging Data to Enhance Your Brand's Ability to Reach Target Patients

In this sponsored podcast, MM&M's Larry Dobrow speaks with Robert Leedom, senior analytics consultant at TrialCard, and Paul LeVine, VP of analytic services for TrialCard, about how to reach patients by leveraging brand data.

Podcast: No Patient Left Behind: Connecting Rare Disease Patients to Orphan Drug Manufacturers

Marc Iskowitz, MM&M's editor in chief, discusses a qualitative/quantitative approach to meeting orphan drug marketers' engagement challenge with Michael Carlin, VP at TrialCard, in this sponsored podcast.

Podcast: "I Need to Transition My HUB Program. What Do I Do Next?" Here are Best Practices for a Successful HUB Program Transition

In this sponsored podcast, Marc Iskowitz, MM&M's editor in chief, discusses best practices for successfully transitioning HUB programs with Scott Dulitz, VP of market access solutions at TrialCard.

Podcast: What Does Success Look Like in Patient Affordability?

Larry Dobrow, senior editor of MM&M, discusses what success in patient affordability looks like with Paul LeVine, VP of analytic services for TrialCard, in this sponsored podcast.