Point Of Care

Up to 20% of pharma brands moving digital media spend to point-of-care

Up to 20% of pharma brands moving digital media spend to point-of-care

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Two point-of-care companies have received hundreds of millions of dollars in funding. One of them, Outcome Health, is facing allegations about padding data.

Outcome Health hires former BMS exec Nancy Phelan

Outcome Health hires former BMS exec Nancy Phelan

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She is working on commercial partnerships for the point-of-care company.

Investors put their money on point of care

Investors put their money on point of care

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Two recent cash infusions suggest investors are bullish on point-of-care advertising. Is the channel ready for its moment in the spotlight?

Pharma's $6 billion annual ad spend targeted by media publishers

Pharma's $6 billion annual ad spend targeted by media publishers

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Condé Nast, Time Inc., and Vice Media have all recently launched health content businesses.

Point-of-care group rolls out guidelines

Point-of-care group rolls out guidelines

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The goal is to further cement point of care as a mainstream media channel.

Outcome Health raises $500 million in financing round

Outcome Health raises $500 million in financing round

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The deal highlights ongoing interest in the influential point-of-care market.

Infographic: What's next for the point of care market

Infographic: What's next for the point of care market

About 30% of patients are more likely to fill a prescription after being exposed to healthcare ads at the point of care, according to Kantar Media.

ContextMedia to acquire AccentHealth to grow its position in the point-of-care market

ContextMedia to acquire AccentHealth to grow its position in the point-of-care market

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As part of the acquisition, 160 AccentHealth employees will join ContextMedia, which has a staff of about 500 people.