Point Of Care
The goal is to further cement point of care as a mainstream media channel.
The deal highlights ongoing interest in the influential point-of-care market.
About 30% of patients are more likely to fill a prescription after being exposed to healthcare ads at the point of care, according to Kantar Media.
As part of the acquisition, 160 AccentHealth employees will join ContextMedia, which has a staff of about 500 people.