Point Of Care

Point-of-care group rolls out guidelines

Point-of-care group rolls out guidelines

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The goal is to further cement point of care as a mainstream media channel.

Outcome Health raises $500 million in financing round

Outcome Health raises $500 million in financing round

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The deal highlights ongoing interest in the influential point-of-care market.

Infographic: What's next for the point of care market

Infographic: What's next for the point of care market

About 30% of patients are more likely to fill a prescription after being exposed to healthcare ads at the point of care, according to Kantar Media.

ContextMedia to acquire AccentHealth to grow its position in the point-of-care market

ContextMedia to acquire AccentHealth to grow its position in the point-of-care market

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As part of the acquisition, 160 AccentHealth employees will join ContextMedia, which has a staff of about 500 people.