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Whether you are a mainstay of medical marketing with an encyclopedic knowledge to boot, or you are just starting out in the field and could use a history lesson, you should at least find these 20 teasers fun.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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