Porter Novelli ponders life and death
During a period of economic instability, consumers tend to focus on day-to-day life, rather than considering the long view. However, shifting trends in fertility and birth, health and death, will have “profound implications for businesses, organizations and consumers, far beyond the healthcare industry,” said Gary Stockman, CEO, Porter Novelli, in Cradle & Grave, an “Intelligent Dialogue” white paper.
The paper, at pnintelligentdialogue.com, reveals global and national statistics across a broad range of subjects, including: birth rates and their corresponding replacement rates; frequency and emergence of STDs and preventative measures; the potential impact of obesity and diabetes.
“Our goal with the Intelligent Dialogue series is to provide perspective and stimulate conversation. This is an opportunity for individuals and organizations to demonstrate thought leadership on issues that affect us all,” said Stockman in the paper.