PR View by Amy Fry

Share this article:
We live in an age of information. With 24/7 access to blogs, wikis, YouTube and more, employees can find, create and comment on any topic that interests them.  Employees are holding their employers to a higher standard when it comes to communication.  And that means more opportunities for the internal communications profession. 

People want the same experience in the workplace as they have on the Internet.  Employees want user-friendly tools to do their jobs and accurate information to manage their personal and professional lives.  They expect to receive trustworthy, credible responses quickly. 

Faced with this new, more demanding “employee-consumer,” internal communication has a significant opportunity to leverage emerging technologies and develop new strategies for engaging employees.  

Over the past decade, the internal communication function has gone beyond the role of simply disseminating information to employees. We continue to enhance the profession of internal communications from information providers to influencers.

We are now in a position to influence our leaders on the value of emerging technologies in building trust and engagement with employees. Employees want to know their leaders and the strategic direction of the company.  In other words, “who do I work for and where are we going?” Effective communication helps answer these questions and enhance overall business performance.

Thanks to the democratization of information, internal communications competes for the hearts and minds of employees.  After all, faced with the prospect of reading lifeless corporate prose, who wouldn’t want to check out the latest celebrity immortalized on YouTube? 

Amy Fry is VP, public relations at Boehringer Ingelheim North America

Share this article:

Email Newsletters

More in News

AstraZenca beefs up respiratory portfolio

AstraZenca beefs up respiratory portfolio

AstraZeneca has made an $875-million move to beef up its respiratory pipeline by making Almirall's lineup its own.

Amgen Q2 sales rise, company to lay off up to 2,900

Amgen Q2 sales rise, company to lay off ...

The majority of the layoffs will be in the US.

Doctors want to know how CMS plans to display Sunshine payment data

Doctors want to know how CMS plans to ...

Physician and industry trade groups are asking CMS to explain how context will be provided to the general public around the dollar sums drugmakers ascribe to doctors for things like ...