Thanks for choosing mmm-online.com Sign up for your FREE account now and join the thousands of other healthcare marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Email*

Password*

Keep me logged in Forgot your password?

Email*

Prescribing Information

Studies point to a need for better physician-patient communication

Deborah Weinstein January 28, 2013

An adherence study found that when doctors laid out the whys and hows of prescribed medications, patients were more likely to take them. Other reports suggest that the communication gap is about more than the medication— including such factors as pricing, a desire for control, and undisclosed medical information.

Big Pharma pilots single-page drug info sheet

Deborah Weinstein August 14, 2012

Three drugmakers teamed up with Catalina Health to design prescription-information sheets patients will actually read and understand.

Company news: Lippincott Williams & Wilkins and WorldOne

August 14, 2012

Lippincott builds out its Nursing Advisor and WorldOne adds a patient-insight component.

Data firms get a little help from their friends in Supreme Court case

Matthew Arnold April 04, 2011

The data mining firms fighting for their right to sell physician data got an assist as a host of big names, including a pair of former Health and Human Services secretaries, filed 16 supportive amicus briefs with the Supreme Court.

Federal appeals court overturns Vermont data ban

Ben Comer November 24, 2010

A federal appeals court on Tuesday reversed a district court ruling that limited the use of prescriber-identifiable data in Vermont, signaling a victory for plaintiffs IMS Health, SDI and Wolters Kluwer Health.

FDA looks beyond balance in study of efficacy info

Matthew Arnold July 07, 2010

Having analyzed the presentation of risk information in DTC ads and product labeling, FDA is looking at how the potential benefits of prescription drugs are communicated.

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.