Private View: Hitting the boomer target
It's another year and I'm not getting any younger. My short-term memory isn't what it used to be. And, worryingly, my short-term memory isn't what it used to be.
I've started to take more notice of those advertisements aimed at the aging male population. Have I finally become the target audience? Let's have a look at the slideshow above and see.
Ross Thomson is EVP, creative director, Ogilvy CommonHealth