Private View

6 Campaigns That Value the Visual

6 Campaigns That Value the Visual

HYC Health's Rich Angelini examines campaigns from Pfizer, Allergan, and Purell.

6 Campaigns That Celebrate the Union of Copy and Art

6 Campaigns That Celebrate the Union of Copy and Art

The copywriter and the art director come together to inform, spark hope, and create a path forward.

Carling Communications' Sherri Wilkins on 6 MS ads that offer promise

Carling Communications' Sherri Wilkins on 6 MS ads that offer promise

While multiple sclerosis can take a marked toll on patients and families, the message of optimism in these ads has never been more profound.

CDM New York's Carolyn O'Neill on 'femvertising'

CDM New York's Carolyn O'Neill on 'femvertising'

"Other brands have missed the mark, with an apparent belief that once you hashtag it, they will come," she writes.

McCann Health's June Laffey on Why Change is Good in Health

McCann Health's June Laffey on Why Change is Good in Health

The president of the 2017 Lions Health pharma jury shares campaigns that incorporate technology, innovation, and creative thinking to impact behaviors and change lives.

MSCG's Mark Friedman on Ads with Animals

MSCG's Mark Friedman on Ads with Animals

The chief creative officer takes a look at campaigns in and outside the U.S.

Giant's Kristina Ellis Highlights 6 Campaigns that Create Empathy

Giant's Kristina Ellis Highlights 6 Campaigns that Create Empathy

Here are six creative campaigns that use creativity to connect with the audience.

Klick Health's Elliot Langerman on the Power of Persuasion

Klick Health's Elliot Langerman on the Power of Persuasion

Here are six global campaigns that make the case for persuasion.

GSW's Erik Slangerup on Ads with Heart

GSW's Erik Slangerup on Ads with Heart

The heart is a tireless worker, beating day and night. When we're telling stories for healthcare brands, we should remember what it takes to infuse real feeling, to get people to care.

Centron's Letty Albarran Talks Ads That Get Personal

Centron's Letty Albarran Talks Ads That Get Personal

Here are six campaigns that connect with the patient on a personal level.

FCB Health's Rich Levy on HIV/AIDS Campaigns that Fight Stigma

FCB Health's Rich Levy on HIV/AIDS Campaigns that Fight Stigma

Here are four campaigns that that help raise awareness of HIV treatment and alter prejudices.

Ogilvy's Michael Johnston on Using the Familiar in Diabetes Ads

Ogilvy's Michael Johnston on Using the Familiar in Diabetes Ads

The science behind new diabetes drugs underscores how far we've come from the days of purified pork insulin. Even so, most ads stick to traditional copy.

DigitasLBi's Carlos Ricque on Why Simple Ads Are the Hardest to Make

DigitasLBi's Carlos Ricque on Why Simple Ads Are the Hardest to Make

The key to a successful ad? Think simple with an unexpected twist.

Dudnyk's Angelina Sciolla on Refreshing the Oncology Narrative

Dudnyk's Angelina Sciolla on Refreshing the Oncology Narrative

Think chess game rather than bare knuckle brawl.

Guidemark Health's Fascetti on Ads that Change Behavior

Guidemark Health's Fascetti on Ads that Change Behavior

Curious what a 2016 Lions Health judge thinks about creativity? Here's what defines behavior-changing creativity for Guidemark Health's Tina Fascetti.

Lehman Millet's Lotterman Breaks Down Ads That Inspire Us

Lehman Millet's Lotterman Breaks Down Ads That Inspire Us

When a brand takes the time to fill in the backstory, that's when the real connections begin.

Sound Healthcare's Hack Delves Into Ads With Great Strategy

Sound Healthcare's Hack Delves Into Ads With Great Strategy

A great strategy humanizes a customer insight by tapping into a universal human truth.

Natrel's Oppici Wades into Unbranded Cancer Ads

Natrel's Oppici Wades into Unbranded Cancer Ads

Here are some compelling campaigns that invoke a visceral response—you laugh, cry, even cringe—followed by a more thoughtful and inspired reaction to learn more.

Langland's Andrew Spurgeon on Simplicity in Ads

Langland's Andrew Spurgeon on Simplicity in Ads

Spurgeon on finding simplicity in Procter & Gamble's "The Boy Raised by Goats" and a moving campaign about disabilities.

Superheroes headline shampoo ad in Ecuador

Superheroes headline shampoo ad in Ecuador

Dina Peck's Private View: It's a new year. Let's all commit to creating work in 2016 that inspires.

Private View: Barclay Missen

Private View: Barclay Missen

Healthcare promotion: Happiness isn't the only emotion

Private View: Doug Chapman

Private View: Doug Chapman

Private View: The Lions Share

Private View: The Lions Share

What to do next year to be sure to see your agency's efforts highlighted in the big-time venue Lions Health

Private View: Colleen Brett

Private View: Colleen Brett

Are You Looking at ME?

Private View: John Kemble

Private View: John Kemble

Private View: Affirming Faith in Humanity

Private View: Affirming Faith in Humanity

Healthcare has amazing content at its disposal but it isn't enough to just lay it out there (especially with bland stock photography)

Private View: Brent Scholz

Private View: Brent Scholz

Brent Scholz is group creative director, Intouch Solutions

Private View: Norm Alger

Private View: Norm Alger

"Here are some examples of some elegant initiatives from some very smart people to put a substantial stake in the ground toward these rather monumental global [health] efforts."

Private View: Visual Ads

Private View: Visual Ads

Private View: Immersive Ideas

Private View: Immersive Ideas

These multi-dimensional, surround-sound experiences suck you right in for living, breathing engagement

Private View: New Ways to Engage with Customers

Private View: New Ways to Engage with Customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.

Private View: Visual Storytelling

Private View: Visual Storytelling

What good is information, if it forgoes the emotion that moves people to take action? Enter visual storytelling—an emerging art form designed to conjure up narratives through stirring imagery and simple messaging.

Private View: Discussing Women's Health

Private View: Discussing Women's Health

Dan Chichester, chief creative officer, LLNS

Private View: Animals in Advertising

Private View: Animals in Advertising

Evan Young, associate creative director, Renavatio Healthcare Communi­cations.

Private View: Testimonials That Get Real

Private View: Testimonials That Get Real

How can testimonials make their mark in a branded space? By getting real.

Private View: Creating Compelling Experiences

Private View: Creating Compelling Experiences

In today's multi-channel environment, game-changing ideas blend creativity and sensory ideation to create a meaningful customer experience

Private View: Telling good brand stories

Private View: Telling good brand stories

Good stories feel as if they're meant for us, and they stay with us.

Private View: Hitting the boomer target

Private View: Hitting the boomer target

These ads take aim at the aging male population. How well do they do at hitting their target?

Private View: Meeting the chronic-disease challenge

Private View: Meeting the chronic-disease challenge

Well-conceived disease awareness communi­cations can be a powerful vehicle in establishing an urgent, emotional connection with an audience

Private View: Focusing on the "one key thing"

Private View: Focusing on the "one key thing"

These days, hitting the target in ads is ever more critical. These five ads are up to the challenge.

Going for the Unexpected

Going for the Unexpected

Everyone knows how to create the expected. But to be a great ad, it takes a little bit of the unexpected. These six show how it's done

Private View: Sparking Conversations

Private View: Sparking Conversations

Displaying an in-your-face, post-digital sensibility, these global campaigns tell provocative stories to instigate behavioral change

Private View: Tales from the Dark Side

Images that dramatize physical problems with an almost nightmarish spin make for compelling brand messages in six top-notch advertisements

Private View: Engaging Audiences with Print

Private View: Engaging Audiences with Print

Print reaches readers when they are engaging with ideas. These ads show how to make that connection pay off.

Private View: Letting the Words Tell the Story

Whether serious or humorous, the right "line" can stand alone, transcend the need for an accompanying visual, and become iconic in its own right.

Private View: Communicating with contrasts

Private View: Communicating with contrasts

If pharma advertising can stimulate gut instincts—with contrasts like before/after, risky/safe, with/without—it will be more effective

Private View: Combining advertising with humor

Private View: Combining advertising with humor

When a solution to a manageable condition is combined with an inspirational consumer insight, healthcare marketing can deliver a laugh along with an indelible message