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Private View Articles

Private View: Communicating with contrasts

Greg Kirsch May 01, 2013

If pharma advertising can stimulate gut instincts—with contrasts like before/after, risky/safe, with/without—it will be more effective
 

Private View: Combining advertising with humor

James Talerico April 01, 2013

When a solution to a manageable condition is combined with an inspirational consumer insight, healthcare marketing can deliver a laugh along with an indelible message
 

Private View: Pharmacies

Debra Strober March 01, 2013

Taking a look at who different pharmacies are, or maybe who they want us to think they are, today
 

Private View: Pictures that tell a story

February 01, 2013

Audrey Fleisher, VP, Group Creative Director at Digitas Health
 

Private View: Solving communication problems

Kerry Hilton January 02, 2013

Taking a look at some creative approaches agencies have taken to help make a product jump off the page
 

Private View: MM&M Awards Finalists

Barry Vucsko November 30, 2012

There's a fine line between those who win the Gold and Silver Awards and those who don't. Here are a few MM&M Awards Finalists who deserve a second look.
 

Private View: Orphan Diseases

Mike Hodgson November 01, 2012

Orphan medicine is anything but me-too. But is the work?
 

Private View: Making good use of the 3 P's

October 01, 2012

Ads that engage and hold a patient employ the 3 P's: Personification, Personalization, and Projection.
 

Private View: TV's Big Spenders

John Canevari August 31, 2012

Does big spending by the industry on TV ads translate into outstanding creative? Not always.
 

Private View: Healthcare apps

Abby Mansfield June 01, 2012

Abby Mansfield, SVP, Creative Director at Topin & Associates.
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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