Private View

6 Campaigns That Celebrate the Union of Copy and Art

6 Campaigns That Celebrate the Union of Copy and Art

The copywriter and the art director come together to inform, spark hope, and create a path forward.

Carling Communications' Sherri Wilkins on 6 MS ads that offer promise

Carling Communications' Sherri Wilkins on 6 MS ads that offer promise

While multiple sclerosis can take a marked toll on patients and families, the message of optimism in these ads has never been more profound.

CDM New York's Carolyn O'Neill on 'femvertising'

CDM New York's Carolyn O'Neill on 'femvertising'

"Other brands have missed the mark, with an apparent belief that once you hashtag it, they will come," she writes.

McCann Health's June Laffey on Why Change is Good in Health

McCann Health's June Laffey on Why Change is Good in Health

The president of the 2017 Lions Health pharma jury shares campaigns that incorporate technology, innovation, and creative thinking to impact behaviors and change lives.

MSCG's Mark Friedman on Ads with Animals

MSCG's Mark Friedman on Ads with Animals

The chief creative officer takes a look at campaigns in and outside the U.S.

Giant's Kristina Ellis Highlights 6 Campaigns that Create Empathy

Giant's Kristina Ellis Highlights 6 Campaigns that Create Empathy

Here are six creative campaigns that use creativity to connect with the audience.

Klick Health's Elliot Langerman on the Power of Persuasion

Klick Health's Elliot Langerman on the Power of Persuasion

Here are six global campaigns that make the case for persuasion.

GSW's Erik Slangerup on Ads with Heart

GSW's Erik Slangerup on Ads with Heart

The heart is a tireless worker, beating day and night. When we're telling stories for healthcare brands, we should remember what it takes to infuse real feeling, to get people to care.

Centron's Letty Albarran Talks Ads That Get Personal

Centron's Letty Albarran Talks Ads That Get Personal

Here are six campaigns that connect with the patient on a personal level.

FCB Health's Rich Levy on HIV/AIDS Campaigns that Fight Stigma

FCB Health's Rich Levy on HIV/AIDS Campaigns that Fight Stigma

Here are four campaigns that that help raise awareness of HIV treatment and alter prejudices.

Ogilvy's Michael Johnston on Using the Familiar in Diabetes Ads

Ogilvy's Michael Johnston on Using the Familiar in Diabetes Ads

The science behind new diabetes drugs underscores how far we've come from the days of purified pork insulin. Even so, most ads stick to traditional copy.

DigitasLBi's Carlos Ricque on Why Simple Ads Are the Hardest to Make

DigitasLBi's Carlos Ricque on Why Simple Ads Are the Hardest to Make

The key to a successful ad? Think simple with an unexpected twist.

Dudnyk's Angelina Sciolla on Refreshing the Oncology Narrative

Dudnyk's Angelina Sciolla on Refreshing the Oncology Narrative

Think chess game rather than bare knuckle brawl.

Guidemark Health's Fascetti on Ads that Change Behavior

Guidemark Health's Fascetti on Ads that Change Behavior

Curious what a 2016 Lions Health judge thinks about creativity? Here's what defines behavior-changing creativity for Guidemark Health's Tina Fascetti.

Lehman Millet's Lotterman Breaks Down Ads That Inspire Us

Lehman Millet's Lotterman Breaks Down Ads That Inspire Us

When a brand takes the time to fill in the backstory, that's when the real connections begin.

Sound Healthcare's Hack Delves Into Ads With Great Strategy

Sound Healthcare's Hack Delves Into Ads With Great Strategy

A great strategy humanizes a customer insight by tapping into a universal human truth.

Langland's Andrew Spurgeon on Simplicity in Ads

Langland's Andrew Spurgeon on Simplicity in Ads

Spurgeon on finding simplicity in Procter & Gamble's "The Boy Raised by Goats" and a moving campaign about disabilities.