Agency: JWT Singapore. For patients who are living with Parkinson’s disease, the everyday activities we take for granted can become an arduous task. The dramatic punch of the obstacle course itself without even a headline is enough to communicate the message here.
Agency: Publicis/Dallas. The beautifully illustrated visual becomes something haunted and threatening in the context of this awareness ad for the deadly infection. I’ll think twice before I use my hand next time to casually brush off the patio furniture.
Agency: Colenso BBDO. The human Jenga puzzle. A vivid perspective, convincingly executed, helps convey the experience of patients living with MS, both symptomatically and with the larger effect the disease has on their lives.
Agency: The Assembly Network/ London. Intentionally cutting apart and reordering its elements to make it just barely readable, this ad dramatizes what happens in a Parkinson’s patient’s brain and compels the reader to see the difficulties those patients experience every day.
Agency: Whybin/TBWA Tequila. Disease process like you’ve never seen it before—as imagined through the mind of a patient. The handmade feel of the execution enhances the directness of the creative idea.