PRIVATE VIEW—NOVEMBER 2013

MS Society

MS Society

What happens when part of the "team" that keeps your body system functioning is in revolt? This Canadian ad uses a stunning photo and incredible attention to detail (check out the facial expressions) to challenge the way we think of multiple sclerosis and the people who struggle with it.
Food Allergy Research & Education (FARE)

Food Allergy Research & Education (FARE)

This heartbreaking TV spot provides insight into what children with food allergies deal with beyond checking labels. No parent wants their child on the outside looking in. I admit this issue never occurred to me. It does now. Google it. You might learn something, too.
Lung Cancer Alliance

Lung Cancer Alliance

One in a series of ads asking you to rethink prejudices you toward people with lung cancer. The understated type treatment lets the in-your-face headline speak for itself and contrasts nicely with the intentionally overstated characters.
Advil

Advil

While not visually unconventional, there is enough stopping power here to motivate you to read further and learn that the guy with the cool kayak joined the fight against cancer by rowing for 87 days across the Atlantic.
Pfizer Oncology

Pfizer Oncology

Just another awareness ribbon? This ad turns that assumption on itself as you notice that there are real people pictured in the ribbon, highlighting Pfizer’s individualized, targeted approach to cancer treatment.
Abilify

Abilify

Stylistically, everything here has been done before. However, there’s a high degree of difficulty in striking the right tone with depression. The understated but smart cartoon character treatment shows great sensitivity toward the daily battles sufferers of this insidious illness face.

Going for the Unexpected

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