Professional Marketing briefs: January 2013

Share this article:
Jennifer Cohan
Jennifer Cohan

PR firm GolinHarris is losing managing director Jennifer Cohan to Edelman where she will chair the global consumer practice as of January 2. Cohan currently oversees strategic direction and operations for GolinHarris in addition to acting as an internal consultant for clients Unilever and Olympus. Before GolinHarris, Cohen was deputy manager of Cohen & Wolfe's London operation.

McKesson's Patient Relationship Solutions division has teamed up with Physicians Interactive to bolster the reach of its drug voucher and coupon programs. The agreement will allow PI network members to offer physicians the vouchers and/or coupons along with e-prescriptions. The result: patients can show up at a pharmacy and have the discount built in to the pick-up price.

Shire announced that it is digging deep into rare diseases this year. The company's research will culminate in a 2013 rare diseases impact report that will outline the “health, psycho-social, societal and economic impact of rare disease in patient and medical communities.” The report will be based on research that includes surveys of patients, caregivers, physicians, payers and thought leaders in the US and UK.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.