Professional Marketing briefs: January 2014

Share this article:
Iclusig is back in US
Iclusig is back in US

Europe's doors remain open for Ariad Pharma's leukemia drug Iclusig. PMLive reported in November that the European Medicines Agency says the drug can stay on the market, but it has restricted the patient-eligible population. The EMA said last month that it is looking closely at the drug. Ariad halted US marketing and distribution in October and is in talks with the FDA.

Bristol-MyersSquibb and AstraZeneca decided Germany can live without type 2 diabetes medication Forxiga. The companies said last month that they were pulling the drug because they can't reach a suitable pricing arrangement with insurers, reports Reuters. The announcement came the day after a US FDA panel endorsed the drug.

Forest Labs said that its cost-savings initiative—dubbed Project Rejuvenate—is aimed at reducing operating expenses by $500 million. The company said it's realigning R&D, reducing marketing expenses and slashing SG&A costs.

Eisai announced in November that it is cutting 130 jobs in the US and Europe. The Tokyo-based drugmaker said in a statement the cuts are part of its goal of “focusing and strengthening product creation capabilities.”

Share this article:
close

Next Article in Agency Gallery

Email Newsletters

More in Agency Gallery

Private View: Creating Compelling Experiences

Private View: Creating Compelling Experiences

In today's multi-channel environment, game-changing ideas blend creativity and sensory ideation to create a meaningful customer experience

Putting consumers at the center of your universe

Putting consumers at the center of your universe

The question should be: How do you simplify and identify the moments that mean the most to customers?

Did "pay-to-play" confab help Zohydro approval?

Did "pay-to-play" confab help Zohydro approval?

US senators Joe Manchin (D-WV) and David Vitter (R-LA) are asking whether a "pay-to-play" meeting between drug industry executives and FDA officials influenced the agency's approval of Zohydro