Professional Marketing briefs

Share this article:
AxoGen, a peripheral nerve damage devices manufacturer, hired Brad Hedger as VP, sales, a newly created position. Prior to AxoGen, Hedger directed sales and regional management positions at Synthes, before joining Stryker Orthopaedics as director of upper extremity trauma sales. He also founded and led Patient Care, prior to joining AxoGen.

Veeva Systems, a software-as-a-service company specializing in CRM programs, announced the launch of Veeva iRep, a CRM and closed-loop marketing solution built exclusively for the Apple iPad. The iRep program allows sales reps to quickly present e-detail materials, deliver interactive presentations, and show visual data and video content on the iPad, according to a statement on the launch. Marketing firm Intouch Solutions is a partner on the launch, and will provide content for iRep customers.

ReachMD, a CME and healthcare information provider, tapped Arthur Marchesini, Jr. as EVP, sales and business development. Marchesini joins ReachMD from Quintiles Medical Communications, where he was managing director of the US. Marchesini began his career in the pharmaceutical industry, spending over 10 years at Merck in various roles.
Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Leadership Exchange: How Do We Get Beyond the Pill?

Leadership Exchange: How Do We Get Beyond the ...

As its focus moves from manufacturing to service, pharma needs to partner with healthcare neophytes as well as established players. James Chase asks six experts to assess the risks and ...

FDA and off-label uses: a balancing act

FDA and off-label uses: a balancing act

FDA's current re-examination of its off-label promotion policies in light of the First Amendment is a delicate balancing act between its rock-solid traditional enforcement posture and a diverse new electronic ...

Read the complete August 2014 Digital Edition

Read the complete August 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.