Professional Marketing briefs

Share this article:
Following an agreement signed in Q3, Pfizer's US sales reps are deploying Callidus Software Inc.'s iCentera Sales Enablement SaaS platform to improve internal sales, contract sales and channel partners.   

Sucampo Pharma Americas, Inc., wholly owned subsidiary of Sucampo Pharmaceuticals, has named Greg Deener VP, marketing, strategy & implementation. He will oversee marketing functions related to Sucampo's approved drugs and play a key role in developing global marketing strategies.

Pharma and healthcare market research firm Manhattan Research has expanded its custom research capabilities for marketing topics, patient groups, physician specialties and geographic regions.

Physicians Proviso (P2), a national private physicians' network, has launched out of the New Orleans area. Now active in 15 states, including New York, Texas and California, the network plans to expand outreach throughout the country.

Marken, a worldwide support provider of clinical research logistics, has launched a global brand and advertising campaign focusing on its unique position in the pharma industry.
Share this article:

Email Newsletters

More in Features

Headliner: Proteus CEO takes an original path

Headliner: Proteus CEO takes an original path

Andrew Thompson, CEO, Proteus Digital Health

Leadership Exchange: How Do We Get Beyond the Pill?

Leadership Exchange: How Do We Get Beyond the ...

As its focus moves from manufacturing to service, pharma needs to partner with healthcare neophytes as well as established players. James Chase asks six experts to assess the risks and ...

FDA and off-label uses: a balancing act

FDA and off-label uses: a balancing act

FDA's current re-examination of its off-label promotion policies in light of the First Amendment is a delicate balancing act between its rock-solid traditional enforcement posture and a diverse new electronic ...