Professional Marketing briefs—March 2012

Share this article:

Direct marketing company D&R Communications has acquired e-marketer Lathian Systems. The company says the relationship will provide a continuous client experience and that because everything is in-house all services will now have “that same level of integrity and quality.”

Michelle Keefe is moving from her post as vice president of business development at the non-profit ­Visiting Nurse Services of New York to become chief operating officer of Publicis Touchpoint Solutions. Keefe previously worked at Pfizer in several capacities.

Drug maker Santarus has increased its sales force to market the high-cholesterol drug Fenoglide (fenofibrate). The 150 new employees will be part of an overall push for the drug that includes an e-voucher program giving insured patients a $10 co-pay.

Physicians Interactive has the first patent for medication “eSampling,” the company announced at the ePharma Summit. The company said the program will reduce waste by not overloading practices with unwanted samples. CEO and Vice Chairman Donato Tramuto said the program also saves doctors the need for face time with sales reps.
Share this article:
You must be a registered member of MMM to post a comment.

Next Article in Agency Gallery

Email Newsletters

MM&M Future Leaders

Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 


Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Agency Gallery

Agency Business briefs: June 2014

Agency Business briefs: June 2014

News on Publicis, Palio+Ignite, PulseCX, McCann HumanCare and GolinHarris

It's time to replace the FDA, says Newt Gingrich

It's time to replace the FDA, says Newt ...

Former Speaker of the House and presidential candidate Newt Gingrich has declared that it's time to replace FDA

Agency Business briefs: May 2014

Agency Business briefs: May 2014

Newson ID Media, Frontline Medical Communications and ContextMedia