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Professional Marketing Articles
Novartis cuts jobs to counter losses
Matthew Arnold
February 01, 2012
Novartis will eliminate 1,630 sales rep jobs and 330 headquarters marketing jobs as its hypertension franchise faces the impending loss of Diovan patent exclusivity and the impact of ugly study results on Tekturna sales.
Takeda absorbs Nycomed, downsizes in Europe and US
Matthew Arnold
February 01, 2012
Takeda said it will slash its global workforce by around 2,800 jobs—700 in the US, the rest in Europe—as it absorbs Nycomed and moves toward a more diverse product portfolio.
Professional Marketing briefs
February 01, 2012
News on Standard Research, Human Genome Sciences, ImpactRx and DCA
Big cuts for AstraZeneca sales force
Matthew Arnold
January 01, 2012
AstraZeneca is slashing its US sales force by 24% as it confronts a steep patent cliff.
Ipsen to grow commercial team as it moves US hub to NJ
Marc Iskowitz
January 01, 2012
Ipsen announced plans to reorganize its North American commercial operation by relocating the head office from California to New Jersey and hiring about 100 employees.
Professional Marketing briefs
Matthew Arnold
January 01, 2012
News on the US Supreme Court, Publicis Touchpoint Solutions, Trinity Pharma and Qforma
Amylin parts with Lilly, will add reps
Marc Iskowitz
December 01, 2011
Amylin will raise its number of sales reps from 350 to 715 to make up for Eli Lilly's departure from commercial activities
Sanofi makes cuts to field force, consolidates functions
Matthew Arnold
December 01, 2011
Sanofi will winnow its field force down through a "voluntary separation program" and relocation of some reps, said a spokesperson following news of more layoffs
Professional Marketing briefs: Biogen Idec, inVentiv Health, Abbott and Gilead Sciences
Matthew Arnold
December 01, 2011
News on Biogen Idec, inVentiv Health, Abbott and Gilead Sciences
Xarelto seeks more indications, sales
Marc Iskowitz
November 01, 2011
Will Xarelto become the first Factor Xa inhibitor with an indication for use in patients who have had a heart attack or similar symptoms?
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