Thanks for choosing mmm-online.com Sign up for your FREE account now and join the thousands of other healthcare marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Keep me logged in Forgot your password?

Please wait...

Please wait...

Professional Marketing Articles

How to succeed in emerging markets

May 01, 2013

A recent study by Booz & Co, signals what it takes to convert emerging markets from potential revenue sources into financially sustaining markets
 

Survey says sales reps are here to stay, despite changes

May 01, 2013

Sales jobs aren't vaporizing, Accenture's global director of life sciences Craig Roberston told MM&M—rather, they're being reconfigured, and in some cases, relocated.
 

Professional Marketing briefs: May 2013

May 01, 2013

News on Bristol-Myers Squibb, AstraZeneca and Accenture
 

Summit turns spotlight on MD needs

April 01, 2013

A panel at the New York ePharma Summit discussed the split between doctors' needs and pharma's agenda
 

Med students say they're gift-resisitant, but peers aren't

April 01, 2013

A study finds that many medical students and residents feel confident that they can accept gifts from the pharmaceutical industry and remain unbiased—although they aren't so sure about their peers.
 

Professional Marketing briefs: April 2013

April 01, 2013

News on Mylan, Royalty Pharma and Roche
 

Santarus bolsters its sales-rep force

March 01, 2013

Drug maker Santarus is bringing on 85 reps ahead of the launch of its ulcerative colitis drug Uceris.
 

Emotions, as well as function, determine MD trust: study

March 01, 2013

Physician trust in pharmaceutical brands is driven by an emotional connection as well as functional attributes and perceptions of the manufacturer, said Harris Interactive
 

Professional Marketing briefs: March 2013

March 01, 2013

News on FDA, Pfizer and PhRMA
 

Study: free lunches can hurt generics

February 01, 2013

The doctors who said in 2012 that drug company-sponsored lunches couldn't sway their prescribing are being undercut by a study published in JAMA's Internal Medicine.
 
« Previous
Next »
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
Popular Topics
Acquisition Adherence Advertising App Approval Centers For Disease Control Clinical Trial Consumer COPD Corporate Reputation Device Diabetes DTC Earnings Elan FDA Generic Generic Drugs iPad Marketing & Communications Mobile Obesity Patients Regulatory Wellness