Medical Marketing and Media

Professional Marketing Articles

Takeda absorbs Nycomed, downsizes in Europe and US

Matthew Arnold February 01, 2012

Takeda said it will slash its global workforce by around 2,800 jobs—700 in the US, the rest in Europe—as it absorbs Nycomed and moves toward a more diverse product portfolio.

Professional Marketing briefs

February 01, 2012

News on Standard Research, Human Genome Sciences, ImpactRx and DCA

Big cuts for AstraZeneca sales force

Matthew Arnold January 01, 2012

AstraZeneca is slashing its US sales force by 24% as it confronts a steep patent cliff.

Ipsen to grow commercial team as it moves US hub to NJ

Marc Iskowitz January 01, 2012

Ipsen announced plans to reorganize its North American commercial operation by relocating the head office from California to New Jersey and hiring about 100 employees.

Professional Marketing briefs

Matthew Arnold January 01, 2012

News on the US Supreme Court, Publicis Touchpoint Solutions, Trinity Pharma and Qforma

Amylin parts with Lilly, will add reps

Marc Iskowitz December 01, 2011

Amylin will raise its number of sales reps from 350 to 715 to make up for Eli Lilly's departure from commercial activities

Sanofi makes cuts to field force, consolidates functions

Matthew Arnold December 01, 2011

Sanofi will winnow its field force down through a "voluntary separation program" and relocation of some reps, said a spokesperson following news of more layoffs

Professional Marketing briefs: Biogen Idec, inVentiv Health, Abbott and Gilead Sciences

Matthew Arnold December 01, 2011

News on Biogen Idec, inVentiv Health, Abbott and Gilead Sciences

Xarelto seeks more indications, sales

Marc Iskowitz November 01, 2011

Will Xarelto become the first Factor Xa inhibitor with an indication for use in patients who have had a heart attack or similar symptoms?

ImpactRx's TabletImpact shows reps tablet's strengths

Lauren Folino November 01, 2011

ImpactRx, a firm that measures the impact of promotional materials on physician prescribing behavior, has launched TabletImpact, an analytical tool for pharma sales representatives.

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Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.