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Professional Marketing Articles

Professional Marketing briefs: November 2012

November 01, 2012

News on Targacept, Bristol-Myers Squibb and Merck
 

Oncologists shut door on reps: study

October 01, 2012

The drug industry may be shifting its attention to specialty drugs, but data shows that detailing pressure and pharmaceutical rep access are still much higher in primary care.
 

Million Hearts enlists pharmacists to battle hypertension

October 01, 2012

Pharmacists are the latest recruits in the government's push to reduce the nation's risk of heart disease.
 

Professional Marketing briefs: October 2012

October 01, 2012

News on Content Marketing Institute, MedCityNews.com, Sanofi and the FDA
 

Sales rep loss hurts Dendreon sales

August 31, 2012

Pink slips and a restructuring plan that includes shutting its New Jersey manufacturing plant are just the beginning of the coming changes Dendreon.
 

Shire rebrand sharpens focus on regenerative medicine

August 31, 2012

Shire announced that it was rebranding its Advanced BioHealing unit Shire Regenerative Medicine
 

Professional Marketing brief: September 2012

August 31, 2012

News on Novartis, Johnson & Johnson and GlaxoSmithKline
 

Massachusetts overturns co-pay ban

August 01, 2012

After three years of wrangling, drug companies can again offer co-pay coupons in Massachusetts.
 

GSK to pay $3 billion in fraudulent promotion settlement

August 01, 2012

GlaxoSmithKline will pay $3 billion to settle charges that it promoted antidepressants Paxil and Wellbutrin for unindicated uses and withheld safety data on diabetes drug Avandia.
 

Professional Marketing briefs: August 2012

August 01, 2012

News on Lundbeck, Pfizer and Johnson & Johnson
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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