Professional Marketing

OPDP joins Amarin's Vascepa tale

OPDP joins Amarin's Vascepa tale

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An untitled letter from the FDA's bad-ad unit shows Amarin's triglyceride-lowering medication faced multiple challenges in 2013.

Merck buys controlling stake in Physicians Interactive

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The drug maker, through its venture fund, took a controlling interest in the digital physician marketing firm.

Business briefs: GlaxoSmithKline and Spectrum

GSK sees a regulatory setback on its once-weekly GLP-1 med, and Spectrum Pharma gets hit with an untitled letter from OPDP on a sales aid for Zevalin.

Obesity marketing to stay same, despite new AMA designation

Obesity marketing to stay same, despite new AMA designation

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Drug makers say the AMA's labeling of obesity as a disease will prompt patient-physician conversations, but they have no plans to overhaul brands' messaging.

Pharmas dial back reprints spend, floor it on digital to reach HCPs

Pharmas dial back reprints spend, floor it on digital to reach HCPs

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Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist.

E-details soar as pharmas slash sales forces

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Pharmas spent 40% more on non-personal promotion to healthcare professionals globally last year while continuing to shed sales reps, a Cegedim survey shows.

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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.