Professional Media briefs: June 2012

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Communication company DMD is tweeting a marketing term a day on its new Twitter feed. The feed,  @DMD_Digital, posts a mix of new and old terms. SoLoMo—the convergence of social, local and mobile—is one recent example. A DMD rep told MM&M they hope to have of 2,000 followers by the end of the year.

Elsevier is the new publisher of The American Journal of Geriatric Psychiatry. Lippincott Williams & Wilkins, a division of Wolters Kluwer, has published the monthly journal for seven years. A spokesperson for the journal told MM&M that five potential publishers were in the running. “Elsevier was chosen based on the belief that it was best for the long-term growth of the journal—especially in the international arena,” she said.

Springer has hit a milestone in its efforts to digitize: the company said more than 200,000 titles are now part of the iBookstore inventory. The Springer Handbook of Nanotechnology, Pattern Recognition and ­Machine Learning and the series Graduate Texts in Mathe­matics are among the ebook titles being offered. Springer says that it also plans to digitize its archives, which date back to the 19th century.
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