Professional Media briefs: May 2013

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The American Diabetes Association is launching its official open-access publication this spring, reported Gorkana. The peer-reviewed title BMJ Open Access Diabetes Research and Care will cover type 1 and 2 diabetes and their complications. The publication, which is in the process of finding an editor-in-chief, put out an all-points call for applications; the deadline was April 1.

MedCityNews and UBM Medica are partnering up to put MedCity's Health IT content in the hands of UBM's Partner Network, which spans 30 specialties and therapeutic areas. UBM spokesperson Amy Erdman told MM&M via email that the partnership “is a great fit for our relevant readers as well as our advertisers” and aligns with a push to increase advertising reach to authenticated HCPs.

American College of Physicians advertising director Kevin ­Bolum and JAMA's derma­tology and internal medicine account manager, Patricia Quilty, respectively snagged the Multi-Specialty and Specialty Nexus Awards in March. The awards are for excellence and for promoting the effectiveness of journal advertising. The Association of Medical Media started the award in 1993.
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