Professional Media Briefs

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Brandofino Communications partnered with Augme Mobile to create Augme Mobile Health, a mobile service offering pharma brands a platform to deliver content direct to mobile phones. Consumers can request coupon offers, brochures and other information by text message.

Slack Incorporated promoted Mike Graziani to VP, sales. Graziani was previously senior director of sales and marketing for Slack's specialty medicine division. In his new role, Graziani will manage sales teams for the specialty medicine, surgery & related sciences, association services and classified sales divisions.

CMPMedia's title Diagnostic Imaging Europe introduced a new magazine layout and expanded its editorial board to include six new international advisors: Filipe Caseiro, of Portugal; Katarzyna Gruszczynska, of Poland; Andrea Klauser, of Austria; Philippe Lefere, of Belgium; Anne Paterson, of the UK; and Anders Persson, of Sweden.

The New England Journal of Medicine launched a Facebook page, joining other professional publications in the medium. The NEJM's Facebook page offers recent and popular articles, and a weekly podcast summary.
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The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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