Professional Media briefs
The American Society of Health-System Pharmacists (ASHP) tapped e-Healthcare Solutions for advertising duties on its journal (The American Journal of Health System Pharmacy) and society websites: www.ashp.org and www.ajhp.org. e-Healthcare Solutions will provide ad placement for pharma, OTC and device advertisers, and their agencies. The ASHP website currently garners over 31,000 unique users and 338,000 impressions per month, according to a release.
ReachMD launched a MedicalRadio iPhone application, integrating live stream XM satellite radio into the iPhone tool. Previously, physicians could use ReachMD's application to download podcasts and take tests for CME credits. With the new application, physicians can listen to content on ReachMD's satellite station—XM 160 —directly on the iPhone.
Informa Healthcare launched a beta site folding all of the publisher's allied health, pharmaceutical science, healthcare and medical journal titles into a single platform. Located at www.informahealthcare.com, the site combines resources previously separated into two sites—informaworld.com and informapharmascience.com, and utilizes content management services provided by Atypon Systems.