Professional Media briefs—March 2012

Share this article:

Jobson Medical Information Holdings filed for Chapter 11 bankruptcy in New York. Jobson's titles include US Pharmacist, 20/20 and Review of Optometry. JMIH also controls accredited CME provider Postgraduate Institute for Medicine and information services /alert Marketing and Frames Data.

Patricia Spinner is now VP sales and marketing for Monthly Prescribing Reference, published by MM&M's parent company Haymarket Media. Spinner was previously group publisher with UBM Canon.

A survey by DTW Research Marketing Group showed that 80% of polled physicians were using e-prescriptions. GPs outpaced specialists with a 75% uptake rate, compared to 66%. Rheumatologists, pulmonary disease specialists and cardiologists were the highest users, in the 90% or higher range.

Media planning and buying firm Communications Media Inc./Compas has realigned its executive team. The company says the change will help to leverage its data and audience information. CEO Stan Woodland's (pictured above) team will include Managing Partner Ken Jones, COO James Woodland, Chief Marketing Officer Dr. Susan Dorfman and CFO John Donovan.
Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Antidote: On Cystic Fibrosis treatments

Antidote: On Cystic Fibrosis treatments

Recent treatments in CF, including the inhaled antibiotic Tobramycin, have increased lifespan well into adulthood.

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

The $3 generic and the $1,000 pill: pharma ...

What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?

Leadership Exchange Uncut : The Agency-Client Relationship

Leadership Exchange Uncut : The Agency-Client Relationship

Click the above link to access MM&M's first Leadership Exchange Uncut e-book, "The Agency-Client Relationship"