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Professional Media Articles

Elsevier gives RSS an editorial spin

May 01, 2013

Elsevier is replacing its OncologyStat portal with a multidisciplinary news and research aggregator called PracticeUpdate
 

Wiley adds new titles in several categories to its lineup

May 01, 2013

Wiley announced in March that it will enter 2014 with at least 66 new titles under its umbrella
 

Professional Media briefs: May 2013

May 01, 2013

News on the American Diabetes Association, MedCity News, UBM Medica and the American College of Physicians
 

After merger, AANP has two journals

April 01, 2013

Members of newly formed American Association of Nurse Pracitioners will receive the journals of both groups that merged to form it
 

JAMA increases its mobile reach with Network Reader

April 01, 2013

Medical publisher and news source JAMA Network's latest launch—the JAMA Network Reader—is finding new ways to engage readers and advertisers
 

Professional Media briefs: April 2013

April 01, 2013

News on Wiley, Journal of the Academy of Nutrition and Dietetics, and the American Psychiatric Nurses Association
 

Inaccuracies hurt clinical data: study

March 01, 2013

A piece in open-access journal PLOS that highlights problems with the current state of published clinical trial data.
 

Professional Media briefs: March 2013

March 01, 2013

News on Current Psychiatry, BIoMed Central, Elsevier and Wiley
 

Elsevier marketing push hits the road

February 01, 2013

A new Elsevier marketing campaign consists of two mobile units that bring an immersive experience to institutions and individuals
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner