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Professional Media Articles

Professional Media briefs: November 2012

November 01, 2012

News on Lippincott;s Surgical Review Library App, Health Communications and Elsevier
 

JAMA racks up big-league numbers

October 01, 2012

The size of JAMA's audience is giving the Super Bowl a run for its money
 

Trust in digital varies among health professionals: study

October 01, 2012

Health marketing communications firm Enspektos did a deep dive into desktop and media habits and found that who you are in the healthcare industry plays a big role in how much you trust the information that pops up on the screen.
 

Professional Media briefs: October 2012

October 01, 2012

News on Wolters Kluwer, Contraception magazine, the Crohn's and Colitis Foundation and Elsevier
 

Wolters Kluwer make iPad ad push

August 31, 2012

The medical journal publisher says advertisers are following the move toward the iPad
 

JAMA publications are gearing up for a 2013 rebrand

August 31, 2012

Nine Journal of the American Medical Associaiton publications will get new names in 2013
 

Professional Media briefs: September 2012

August 31, 2012

News on Elsevier, Springer and The International Journal of Angiology
 

Writing a road map to accountability

August 01, 2012

In an effort to shore up their reputations, pharma and professional publishers have crafted an accountability plan.
 

American Heart Association publications all go mobile

August 01, 2012

The American Heart Association's publications are now fully mobile.
 

Professional Media briefs: August 2012

August 01, 2012

News on Quadrant Health, Springer Science + Business Media, and The American Journal of Preventive Medicine
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner