Programmatic

PerfectLens sees ROI with programmatic ad buying

PerfectLens sees ROI with programmatic ad buying

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The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions.

Almost one-third of programmatic ads violate IAB guidelines, study finds

Almost one-third of programmatic ads violate IAB guidelines, study finds

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The report identifies four major issues of the 28% that were found to abuse IAB's standards.

It's Time for the Healthcare Industry to Take Advantage of Programmatic

It's Time for the Healthcare Industry to Take Advantage of Programmatic

Still, pharmaceutical marketers must remember that maintaining regulatory compliance is all-important.

MM&M staff predictions: From drug pricing to big data

MM&M staff predictions: From drug pricing to big data

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Our editorial staff contemplates what 2017 has in store for healthcare marketers, and we forsee big changes and some setbacks in the ongoing shift toward a data-driven, value-based industry.

How pharma can stay compliant when using programmatic

How pharma can stay compliant when using programmatic

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The risk of fraud is also very real, especially in an industry that already faces privacy and compliance challenges, one expert says.

Pharma Marketers Using Programmatic, Consider Privacy and Measurement

Pharma Marketers Using Programmatic, Consider Privacy and Measurement

There's a reason pharma lags on the programmatic adoption curve: It's a heavily regulated industry, and there are concerns around privacy.

PulsePoint launches health vertical for programmatic advertising

PulsePoint launches health vertical for programmatic advertising

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The programmatic advertising technology company also hired Chris Neuner as SVP and GM of digital health.

Everyday Health partners with Videology

Everyday Health partners with Videology

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The partnership was created to help pharma marketers better target their TV and digital video buys.

Opinion

How to Shatter the Glass Ceiling

How Pharma Can Benefit from the Transformation of Pharmacy

Newsletters

Live at MM&M Transforming Healthcare

Pharma faces its 'oh, shit' moment

In his keynote address at the MM&M Transforming Healthcare conference, Dr. Gautam Gulati says the industry is being outpaced by its innovation.

Merck, Takeda execs: Is AI the new bad app?

One executive referred to AI as a "black box" and as the "Tower of Babel."

Value-based care requires innovators to challenge the status quo

Execs stressed the importance of collaboration, consumer-mindedness.

Admetsys wins the 2017 MM&M Startup Showdown

The artificial pancreas can provide value to the health system.

Top 40 Healthcare Transformers

MM&M honors 40 upstarts and veteran innovation gurus.

Top 10 Innovation Catalysts

For the first time MM&M honors a group of 10 agency execs.