Provider: Pri-Med

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Company Profile
Pri-Med is a trusted communication and education platform for science and medicine that is owned by M|C Communications LLC. The Pri-Med brand represents a community of healthcare providers and their need to access the latest information and education through a network of meetings, resources, online and new media tools. Pri-Med collaborates with leading institutions and distributes content developed by others through these channels.

The Pri-Med network consists of 96% US-based healthcare providers. This community includes more than 200,000 registered members including MD, DO, NP, PA and PharmD, and other allied health professionals. The majority of our members have a multi-specialty focus including PCPs, Cardiology and Oncology. 

In order to help our community deliver quality patient care, Pri-Med presents opportunities to engage their peers, expert faculty and content across innovative live and new media delivery formats. Pri-Med partners with leading associations, academic medical centers, and education partners to bring content to the Pri-Med community of healthcare professionals to enable them to address patient needs.

Physicians' participation in CME has never been greater with a heightened interest in online/new media to complement the live CME channel as demonstrated by the data points to the right. To meet the growing physician interest in new media formats, Pri-Med partners with best-in-class channel partners to introduce new ways to access content and information.

Physician Information Seeking Behaviors
  • 90% use their computers daily to obtain clinical information
  • 76% participate in electronic CME (amongst primary care)**
  • 64% of PCPs are interested in “multichannel” CME curriculums (live and online)
  • 51% use a mobile device for clinical information+
  • 46% engage in social networking sites to communicate with peers**
  • 74% are interested in listening to healthcare-focused XM Radio

Contact us to discuss how you can engage with the Pri-Med community.

+ Source: Manhattan Research 2007, Taking the Pulse ® 70
** Source Pri-Med National Insights & Behaviors Study, May 2008 (N=851 PCPs)  
                  

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