PSKW (Digital Pharma East 2012)

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PSKW leadership duo, Robert Previdi, Founder and CEO, and Chris Dowd, SVP, Market Product Development, share their perspectives on pharma loyalty-marketing programs with MM&M Executive Editor, Marc Iskowitz. Sponsored content

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This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.