With approval in hand, Boehringer Ingelheim is now pivoting its efforts to educating patients, healthcare providers and prescribers as well as increasing awareness of GPP in general.
BMS deploys Ted Danson to head SO, Have You Found It? plaque psoriasis push
The ad — which is UCB’s first DTC campaign for psoriasis treatment Bimzelx — will get airplay during the Oscars as well as throughout the rest of the month.
Arcutis wants you to know Zoryve is The Cream That Can
The one-minute spot from Arcutis sets patients and their skin against a black backdrop while a voiceover highlights how Zoryve is a once-daily, steroid-free topical cream for patients with plaque psoriasis.
Q&A: National Psoriasis Foundation CEO on the science of chronic skin disease
The fifth design from Boehringer Ingelheim and FIT, titled Trapped by Uncertainty, drew inspiration from the anxiety that people with GPP experience in between flare ups.
BMS’ DTC plaque psoriasis ad debuts during Grammys
