Public Citizen's Wolfe says Medtronic's DTC campaign is misleading

Share this article:
Public Citizen Health Research Group head Sidney Wolfe says Medtronic's new DTC ad campaign on sudden cardiac arrest is highly misleading and tries to frighten people into getting $30,000 heart defibrillators implanted.

Share this article:
close

Next Article in News

Email Newsletters

More in News

In sunny world of LASIK marketers, a dark underbelly

In sunny world of LASIK marketers, a dark ...

Last week, the former FDA branch chief who originally approved LASIK machines asked FDA to reconsider its denial last month of his petition to ban these devices.

BMS Q2 sales slip, Eliquis, Yervoy soar

BMS Q2 sales slip, Eliquis, Yervoy soar

The company attributed part of the Eliquis boost to the BMS-Pfizer DTC and education efforts.

Gilead, Merck HCV marketing battle may be on horizon

Gilead, Merck HCV marketing battle may be on ...

Disclosed in its earnings report yesterday, Gilead may have a card up its sleeve to counter Merck's experimental hep. C combo regimen.