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Public Relations Articles

Media Mind surveys best to work for

Jaimy Lee February 16, 2009

Media Mind just completed its annual survey of healthcare journalists, tallying their thoughts and views on pharmaceutical companies, insurers, agencies, and medical centers.
 

MS&L appoints Peter Harris, Renee Wilson as new directors

February 16, 2009

MS&L has appointed Peter Harris to director of its corporate practice in North America, and Renee Wilson to managing director of its New York office.
 

PR View by Susan Isenberg

Susan Isenberg February 16, 2009

In today's trust-bereft marketplace, it's engagement that people crave, and engagement that builds trust.
 

Porter Novelli hires president, CFO

January 15, 2009

Porter Novelli has hired Anthony Viceroy as president of global business operations and chief financial officer. Viceroy will report to Gary Stockman, the agency's CEO.
 

WeissComm acquires ODA, expands offerings

January 15, 2009

WeissComm has announced the acquisition of ODA, a San Francisco-based creative shop focused on healthcare brands.
 

PR View by Paul Oestreicher, PhD

Paul Oestreicher January 15, 2009

CNN's sacking some of its most experienced science journalists and producers could not come at a worse time.
 

Sanofi partnering with Maryland community

December 15, 2008

Sanofi-Aventis launched a community health partnership in Baltimore, in response to disturbing health trends among African-Americans there.
 

New PR shop to offer nimble alternatives

December 15, 2008

Hoping to address PR needs in light of shrinking budgets, Shannon Troughton has launched VoxPop Public Relations, in Indianapolis.
 

PR View by Laura Schoen

Laura Schoen December 15, 2008

Signs of wrenching change for the industry were unmistakable even before the economic crisis.
 

Porter Novelli ponders life and death

November 15, 2008

During a period of economic instability, consumers tend to focus on day-to-day life, rather than considering the long view.
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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