Medical Marketing and Media

Public Relations Articles

Media Mind surveys best to work for

Jaimy Lee February 16, 2009

Media Mind just completed its annual survey of healthcare journalists, tallying their thoughts and views on pharmaceutical companies, insurers, agencies, and medical centers.

MS&L appoints Peter Harris, Renee Wilson as new directors

Ben Comer February 16, 2009

MS&L has appointed Peter Harris to director of its corporate practice in North America, and Renee Wilson to managing director of its New York office.

PR View by Susan Isenberg

Susan Isenberg February 16, 2009

In today's trust-bereft marketplace, it's engagement that people crave, and engagement that builds trust.

Porter Novelli hires president, CFO

Ben Comer January 15, 2009

Porter Novelli has hired Anthony Viceroy as president of global business operations and chief financial officer. Viceroy will report to Gary Stockman, the agency's CEO.

WeissComm acquires ODA, expands offerings

Ben Comer January 15, 2009

WeissComm has announced the acquisition of ODA, a San Francisco-based creative shop focused on healthcare brands.

PR View by Paul Oestreicher, PhD

Paul Oestreicher January 15, 2009

CNN's sacking some of its most experienced science journalists and producers could not come at a worse time.

Sanofi partnering with Maryland community

Ben Comer December 15, 2008

Sanofi-Aventis launched a community health partnership in Baltimore, in response to disturbing health trends among African-Americans there.

New PR shop to offer nimble alternatives

Ben Comer December 15, 2008

Hoping to address PR needs in light of shrinking budgets, Shannon Troughton has launched VoxPop Public Relations, in Indianapolis.

PR View by Laura Schoen

Laura Schoen December 15, 2008

Signs of wrenching change for the industry were unmistakable even before the economic crisis.

Porter Novelli ponders life and death

Ben Comer November 15, 2008

During a period of economic instability, consumers tend to focus on day-to-day life, rather than considering the long view.

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Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.