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Public Relations Articles

Covidien launches site on bariatric's benefits

November 15, 2008

Medical device and surgical manufacturer Covidien has launched a website to educate patients and physicians on the benefits of bariatric surgery as a treatment for Type 2 diabetes.
 

PR View by Tom Jones

Tom Jones November 15, 2008

Nearly five years after the human genome was decoded, the age of genetics is finally upon us; "personalized medicine" has arrived.
 

Porter Novelli partnering with CMS

October 13, 2008

Porter Novelli's Washington, DC, office landed a multimillion dollar contract from the Centers for Medicare and Medicaid Services (CMS).
 

Johnson & Johnson reorganizes its PR team

October 13, 2008

Johnson & Johnson (J&J) has announced a restructuring of its public affairs and corporate communications team.
 

PR View by Maryellen Royle

Maryellen Royle October 13, 2008

As a company that focuses on healthcare PR, we are often involved in early-stage product communications.
 

Senetek PLC taps Michael Rogers PR

September 12, 2008

Senetek PLC, a life sciences company focused on anti-aging technologies, has tapped Michael Rogers PR for the launch of its Pyratine-6 product.
 

Fleishman-Hillard wins Siemens assignment

September 12, 2008

Fleishman-Hillard has won an AOR assignment for Siemens Medical System's AG's global health division.
 

PR View by Diane Weiser

Diane Weiser September 12, 2008

This year has not been kind to biopharmaceutical companies.
 

Bayer, Jonas bro urging diabetes care

August 18, 2008

Bayer Diabetes Care has partnered with Nick Jonas for a campaign urging young people to proactively manage diabetes.
 

Xperience Comms: 'Think of doctors as consumers'

August 18, 2008

Joseph Wenke, partner and creative director at Xperience Communications, says bringing marketing principles into discussions with doctors makes sense.
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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