Medical Marketing and Media

Public Relations Articles

Covidien launches site on bariatric's benefits

Ben Comer November 15, 2008

Medical device and surgical manufacturer Covidien has launched a website to educate patients and physicians on the benefits of bariatric surgery as a treatment for Type 2 diabetes.

PR View by Tom Jones

Tom Jones November 15, 2008

Nearly five years after the human genome was decoded, the age of genetics is finally upon us; "personalized medicine" has arrived.

Porter Novelli partnering with CMS

Ben Comer October 13, 2008

Porter Novelli's Washington, DC, office landed a multimillion dollar contract from the Centers for Medicare and Medicaid Services (CMS).

Johnson & Johnson reorganizes its PR team

Ben Comer October 13, 2008

Johnson & Johnson (J&J) has announced a restructuring of its public affairs and corporate communications team.

PR View by Maryellen Royle

Maryellen Royle October 13, 2008

As a company that focuses on healthcare PR, we are often involved in early-stage product communications.

Senetek PLC taps Michael Rogers PR

Ben Comer September 12, 2008

Senetek PLC, a life sciences company focused on anti-aging technologies, has tapped Michael Rogers PR for the launch of its Pyratine-6 product.

Fleishman-Hillard wins Siemens assignment

Ben Comer September 12, 2008

Fleishman-Hillard has won an AOR assignment for Siemens Medical System's AG's global health division.

PR View by Diane Weiser

Diane Weiser September 12, 2008

This year has not been kind to biopharmaceutical companies.

Bayer, Jonas bro urging diabetes care

Ben Comer August 18, 2008

Bayer Diabetes Care has partnered with Nick Jonas for a campaign urging young people to proactively manage diabetes.

Xperience Comms: 'Think of doctors as consumers'

Ben Comer August 18, 2008

Joseph Wenke, partner and creative director at Xperience Communications, says bringing marketing principles into discussions with doctors makes sense.

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Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.