Publicis acquires Digitas for $1.3B

Share this article:
In a move indicative of the shift toward digital promotion, Publicis Healthcare's parent is buying Medical Broadcasting Company owner Digitas, Inc. for $1.3 billion.

Publicis cited projections that digital and interactive spending will account for 10% of global communications investments by 2010 as rationale for the acquisition.

In addition to Publicis Healthcare Communications Group, which includes Medicus,  LifeBrands, Saatchi & Saatchi Healthcare, BrandPharm and Williams-Labadie, Paris-based Publicis holdings include MS&L, Leo Burnett, BBH, Fallon, Starcom Mediavest and Zenith Optimedia.

Share this article:

Email Newsletters

More in News

BMS Q2 sales slip, Eliquis, Yervoy soar

BMS Q2 sales slip, Eliquis, Yervoy soar

The company attributed part of the Eliquis boost to the BMS-Pfizer DTC and education efforts.

Gilead, Merck HCV marketing battle may be on horizon

Gilead, Merck HCV marketing battle may be on ...

Disclosed in its earnings report yesterday, Gilead may have a card up its sleeve to counter Merck's experimental hep. C combo regimen.

Sales of Biogen MS pill pick up overseas

Sales of Biogen MS pill pick up overseas

Biogen Idec is seeing strong sales for blockbuster MS drug Tecfidera, especially overseas where it's beginning to catch fire this summer.