Publicis acquires Digitas for $1.3B

Share this article:
In a move indicative of the shift toward digital promotion, Publicis Healthcare's parent is buying Medical Broadcasting Company owner Digitas, Inc. for $1.3 billion.

Publicis cited projections that digital and interactive spending will account for 10% of global communications investments by 2010 as rationale for the acquisition.

In addition to Publicis Healthcare Communications Group, which includes Medicus,  LifeBrands, Saatchi & Saatchi Healthcare, BrandPharm and Williams-Labadie, Paris-based Publicis holdings include MS&L, Leo Burnett, BBH, Fallon, Starcom Mediavest and Zenith Optimedia.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Legal/Regulatory

This compelling e-book shares a wealth of insights designed to help members of sales forces connect with elusive HCPs. An expanded version has also been created that includes video interviews and other multimedia content. Click here for access.