Publicis creates Halo around RM, interactive

Share this article:
Publicis Healthcare Communications Group, a division of Paris-based Publicis Groupe, announced the creation of Halo, an advertising agency specializing in interactive and relationship marketing.
Halo will be based in New York and led by managing director Rebecca Sroge, formerly EVP of Saatchi & Saatchi Consumer Healthcare CRM, along with creative director Norbert Fructeau de Laclos.

“The name Halo captures the spirit and mission of our new agency,” explained Sroge. “Our services look to an integrated approach that drives synergy and added value, creating a ‘halo' effect from our core efforts.

“Halo also is a military acronym for High Altitude, Low Opening, referring to a type of very strategic skydiving. Finding that window of opportunity and timing your CRM efforts makes the difference between success and failure.”

Halo's service offerings will include strategic planning, brand development, database marketing, advertising, direct marketing and interactive communications.

The new agency will report into Mike Trepicchio, CEO of Saatchi & Saatchi Healthcare Communications.

Share this article:
close

Next Article in News

Email Newsletters

More in News

Astellas, DOJ settle for $7.3M

Astellas, DOJ settle for $7.3M

Astellas has settled a False Claims case with the Department of Justice over the 2010-2013 marketing of an antifungal medication. Astellas denies the allegations.

Boehringer drug lands US, EU orphan tag

Boehringer drug lands US, EU orphan tag

The experimental Breakthrough Therapy treatment is for acute myeloid leukemia.

Omnio app moves to smartphones

Omnio app moves to smartphones

Physicians Interactive is introducing the third wave of its Omnio app, making the tablet-only tool available for iPhones and Android phones.