Publicis creates Halo around RM, interactive

Share this article:
Publicis Healthcare Communications Group, a division of Paris-based Publicis Groupe, announced the creation of Halo, an advertising agency specializing in interactive and relationship marketing.
Halo will be based in New York and led by managing director Rebecca Sroge, formerly EVP of Saatchi & Saatchi Consumer Healthcare CRM, along with creative director Norbert Fructeau de Laclos.

“The name Halo captures the spirit and mission of our new agency,” explained Sroge. “Our services look to an integrated approach that drives synergy and added value, creating a ‘halo' effect from our core efforts.

“Halo also is a military acronym for High Altitude, Low Opening, referring to a type of very strategic skydiving. Finding that window of opportunity and timing your CRM efforts makes the difference between success and failure.”

Halo's service offerings will include strategic planning, brand development, database marketing, advertising, direct marketing and interactive communications.

The new agency will report into Mike Trepicchio, CEO of Saatchi & Saatchi Healthcare Communications.

Share this article:
close

Next Article in News

Email Newsletters

More in News

Sanofi tightens PCSK9 race, exceeds Q2 expectations

Sanofi tightens PCSK9 race, exceeds Q2 expectations

Sanofi and partner Regeneron attached a $67.5-million priority review voucher to their experimental cholesterol drug alirocumab, making for a tighter race with Amgen.

HHS shows how diabetes adds up

HHS shows how diabetes adds up

A 2005-to-2010 survey shows diabetics 65-and-up juggle at least four co-morbid conditions and five medications for them.

AstraZenca beefs up respiratory portfolio

AstraZenca beefs up respiratory portfolio

AstraZeneca has made an $875-million move to beef up its respiratory pipeline by making Almirall's lineup its own.