Publicis, Facebook ink deal

Share this article:

The Omnicom-Publicis deal may have been scuttled, but the hunger for deals remains. AdAge reported Monday that Publicis Group and Facebook have signed a multi-year deal that will include creating products that use data, video, images, Facebook and Instagram.

“The deal, easily the largest yet between an agency holding company and a tech company, would pool global spending from Publicis media networks Starcom MediaVest Group and Zenith Optimedia as well as large digital shops like Digitas, Razorfish and Rosetta,” says AdAge.

The deal is for an undisclosed amount.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Business Briefs

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters