Publicis, Facebook ink deal
The Omnicom-Publicis deal may have been scuttled, but the hunger for deals remains. AdAge reported Monday that Publicis Group and Facebook have signed a multi-year deal that will include creating products that use data, video, images, Facebook and Instagram.
“The deal, easily the largest yet between an agency holding company and a tech company, would pool global spending from Publicis media networks Starcom MediaVest Group and Zenith Optimedia as well as large digital shops like Digitas, Razorfish and Rosetta,” says AdAge.
The deal is for an undisclosed amount.