Publicis Healthcare restructures

Share this article:
Publicis Healthcare Communications Group (PHCG) has restructured its sales umbrella to include contract sales organization Publicis Selling Solutions (PSS). The reorganization aims to yield an expanded partnership base and broader service offerings.
The objective is to "deliver a holistic value to the clients," said Ed Rady, PHCG's chief executive. Under the restructuring, the Publicis Sales Group umbrella will include: PSS; Total Learning Concepts, provider of launch materials and workshops; Arista Marketing Associates, an interactive, peer-to-peer program coordinator; and marketing organization, Pharmaceutical Corporation of America.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

Apple selfies spur diabetes donations

Jazz apples has launched a Crunch to Contribute campaign to raise money for one of two diabetes associations.

Baxter seeks Cambridge, Mass. HQ

Illinois may be tempted to offer tax incentives for the firm to stay put.

FDA wants Alexion to clean up

FDA inspectors have cited the manufacturer of the rare-disease drug Soliris (eculizumab) for poor manufacturing practices.