Publicis Healthcare restructures

Share this article:
Publicis Healthcare Communications Group (PHCG) has restructured its sales umbrella to include contract sales organization Publicis Selling Solutions (PSS). The reorganization aims to yield an expanded partnership base and broader service offerings.
The objective is to "deliver a holistic value to the clients," said Ed Rady, PHCG's chief executive. Under the restructuring, the Publicis Sales Group umbrella will include: PSS; Total Learning Concepts, provider of launch materials and workshops; Arista Marketing Associates, an interactive, peer-to-peer program coordinator; and marketing organization, Pharmaceutical Corporation of America.
Share this article:
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

AstraZeneca takes on pediatricians

The American Academy of Pediatricians says an AstraZeneca drug for preemies should be used less often, and the drugmaker is fighting back with an ad campaign that says the new guidelines put too many at risk.

UK generic use soared in 2013

Generics made up almost 75% of prescriptions in the United Kingdom last year.

GSK refutes consumer spin-off rumor

The company refutes a Financial Times rumor that one was happening soonish.