Publicis Healthcare restructures

Share this article:
Publicis Healthcare Communications Group (PHCG) has restructured its sales umbrella to include contract sales organization Publicis Selling Solutions (PSS). The reorganization aims to yield an expanded partnership base and broader service offerings.
The objective is to "deliver a holistic value to the clients," said Ed Rady, PHCG's chief executive. Under the restructuring, the Publicis Sales Group umbrella will include: PSS; Total Learning Concepts, provider of launch materials and workshops; Arista Marketing Associates, an interactive, peer-to-peer program coordinator; and marketing organization, Pharmaceutical Corporation of America.
Share this article:
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

FDA reviews new painkiller

The candidate would be the first to put oxycodone and morphine in one capsule.

AbbVie's files all-oral HCV drug with FDA

AbbVie's all-oral HCV treatment filed off six Phase-III trials spanning 25 countries and 2,300 patients

Rumor: Pfizer offered to buy AstraZeneca

The rumored $101 billion bid would give Pfizer a foothold in imuno-oncology and diabetes.