Publicis Healthcare restructures

Share this article:
Publicis Healthcare Communications Group (PHCG) has restructured its sales umbrella to include contract sales organization Publicis Selling Solutions (PSS). The reorganization aims to yield an expanded partnership base and broader service offerings.
The objective is to "deliver a holistic value to the clients," said Ed Rady, PHCG's chief executive. Under the restructuring, the Publicis Sales Group umbrella will include: PSS; Total Learning Concepts, provider of launch materials and workshops; Arista Marketing Associates, an interactive, peer-to-peer program coordinator; and marketing organization, Pharmaceutical Corporation of America.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Business Briefs

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Business Briefs

Monday Moves: September 15

Hires and promotions for manufacturers, regulatory and agencies

Kantar acquires Evidências, expands Brazilian presence

The company's acquisition signals the growing importance of understanding the Brazilian healthcare market and evidence-based healthcare management services.

Study says statins not enough for diabetic hearts

Researchers using an experimental test have discovered that the 50% of surveyed diabetics may also have undetected heart muscle damage.