Publicis Healthcare restructures
Publicis Healthcare Communications Group (PHCG) has restructured its sales umbrella to include contract sales organization Publicis Selling Solutions (PSS). The reorganization aims to yield an expanded partnership base and broader service offerings.
The objective is to "deliver a holistic value to the clients," said Ed Rady, PHCG's chief executive. Under the restructuring, the Publicis Sales Group umbrella will include: PSS; Total Learning Concepts, provider of launch materials and workshops; Arista Marketing Associates, an interactive, peer-to-peer program coordinator; and marketing organization, Pharmaceutical Corporation of America.