Publicis launches Razorfish Health as standalone

Share this article:
Katy Thorbahn
Katy Thorbahn
It's not exactly news that Razorfish has a health practice, but the digital agency, which was acquired by Publicis last year, is making it official with the launch of Razorfish Health, an “independent, dedicated” health and wellness agency.

The shop will be headquartered in Philadelphia and headed by general manager Katy Thorbahn, who previously led the Seattle-based firm's Philly shop. She will report to David Kramer, CEO of sibling shop Digitas Health.

Razorfish chief Bob Lord said in a statement: “For more than 13 years, Katy's team has been building relationships with health clients, and it's now time to take our next step with the launch of this brand.”

“Healthcare is a different industry than any other, and that's why we're making this dedicated effort,” said Thorbahn. “Both the healthcare industry and technology in general are experiencing landmark change, and with that enormous opportunities to create direct connections with patients, caregivers and healthcare professionals.”

The shop also unveiled a redesigned website, at razorfishhealth.com, featuring “The Health Conversation,” a social tool that pulls in content from Twitter and Digg based on health categories every ten minutes, illustrating trending topics.

Share this article:

Email Newsletters

More in News

Lack of marketing partner delays Afrezza launch

Lack of marketing partner delays Afrezza launch

Afrezza was heralded as one of the most innovative diabetes products of the last decade. So, why hasn't MannKind set a firm launch date for the product?

In sunny world of LASIK marketers, a dark underbelly

In sunny world of LASIK marketers, a dark ...

Last week, the former FDA branch chief who originally approved LASIK machines asked FDA to reconsider its denial last month of his petition to ban these devices.

BMS Q2 sales slip, Eliquis, Yervoy soar

BMS Q2 sales slip, Eliquis, Yervoy soar

The company attributed part of the Eliquis boost to the BMS-Pfizer DTC and education efforts.