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Publicis Selling Solutions (PSS), a member of Publicis Healthcare Communications Group, has launched one of the first and largest Contract Sales Organization (CSO) hospital sales forces for a top pharmaceutical company.
The hospital sales force of 65 sales representatives will supplement the client's existing national field force of 35 reps and will specialize in surgery/infectious disease hospital sales. The sales representatives will be responsible for educating hospital staff on the benefits of two key products used exclusively in hospital care settings. PSS, together with the client, was responsible for the strategic recruiting, training, and ongoing operational support of the expanded and newly redesigned sales force.
CSOs have not traditionally been involved in establishing and managing hospital sales forces due to the intricate selling environment of hospitals and the high skill level required of a hospital sales force. This is the second hospital sales force that PSS has launched for a major pharmaceutical company within the last year.