AbelsonTaylor delivered a perfect pitch of a different kind last night when the agency's in-house ensemble, Hard to Swallow, won Pharmapalooza 6, the industry's annual battle of the bands contest.
An agency bellwether, PHCG is hoping to return to growth after a tame 2012, its CEO said this week.
Publicis is uniting two of its digital agencies as it seeks to keep the pure-play "e" units competitive.
News on D&R Communications, Publicis Touchpoint Solutions, Santarus and Physicians Interactive
Publicis Groupe is expanding its footprint in China, having acquired the healthcare communications agency U-Link Solutions Co. Ltd.
KnowledgePoint360 Group split its largest medical communications agency, Acumed, into two divisions, the company said, spawning conflict shop CircleScience.
Digitas Health and Razorfish Health are undergoing an organizational restructure in which the two Publicis-owned siblings will share two newly appointed co-presidents, launch a single global leadership team and develop a variety of centers of excellence.
The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.